Overview
The General tab is where you configure the core details of your Branch account. Use this page to manage your app's basic information, including your app name, app ID, logo, timezone, and currency preferences.
To access this tab, select your avatar in the top-left corner of Branch, then select App Settings. On this page, the General tab is selected by default.
Don't see this feature yet?
The General tab is part of the new Branch experience. This page is being rolled out to customers in phases through 2026. While you're waiting for access, you can explore this article to familiarize yourself with the new functionality.
In the meantime, please continue to refer to our legacy documentation on managing your account profile.
Configure settings
The General tab includes the following configuration options:
App name
This is your app name as it appears throughout Branch. Your app name helps you identify your account and appears in various places across the platform.
You can update your app name at any time by entering a new value in this field.
App ID
This is the unique key provided by Branch that identifies your app within the Branch platform. Branch uses this identifier to associate data and events with your specific app.
You can copy your app ID by using the copy icon next to the field. You will need this ID when integrating the Branch SDK into your app.
Caution
Your app ID is sensitive information. Keep it secure and do not share it publicly.
App logo
Upload your company or app logo to personalize your Branch experience. Your logo will appear in the top-left corner of Branch.
To upload a logo, click the upload icon and select an image file from your computer.
Timezone
Select the timezone that Branch will use to display dates and times throughout the platform. This affects how analytics data, reports, and timestamps are displayed.
Setting the correct timezone ensures that your data is displayed accurately and aligns with your team's working hours.
Local currency
Select the currency that Branch will use to display monetary values in your reports and dashboards. This setting affects how revenue and cost data is presented throughout the platform.
Choose the currency that aligns with your primary business operations and reporting needs.
Save changes
After making any changes to your General settings, select the Save Changes button in the top-right corner of the page to apply your updates.
Branch will save your settings and apply them immediately.