Via Ad Links

  • Published on Mar 14, 2025

Deprecation Notice

Please note that cost data via Branch Ad Links is being deprecated as a feature in 2025.

We recommend customers not start using this feature if they are not currently using it.

Customers that are currently using this feature should consider moving to ROI Hub, which is part of our Performance Pro package.

Overview

In partnership with specific ad networks, Branch supports ingesting cost data through Branch Ad Links with specific parameters. Collecting cost ingestion data using Branch Ad Links will give you a much more holistic view of your ad performance when looking at reports in the Branch Dashboard. This will save time so you don't have to view individual ad network accounts to understand ROI on ad spend.

Prerequisites

In order to enable Cost Data, you first need to:

  1. Create a Branch Dashboard.

  2. Enable Ads for your Branch account.

    • Contact your Branch account manager or visit our packaging page.

  3. Implement the Branch SDK into your mobile app (iOS | Android)

Ingest Cost via Ad Links

For supported non-SANs, cost data can be ingested through the use of Branch Ad Links in your campaigns for partners that support the following link parameters:

Parameter

Description

Required?

~cost

Cost amount.

Yes

~cost_currency

Currency of the cost.
Set to USD if not supplied by ad network.

No

~cost_model

Supported cost models for reporting:

- CPC = Cost/Clicks
- CPM = Cost/(Impressions/1000)
- CPI = Cost/Installs

Yes

Ad Partner Settings

To view the link parameters for a particular ad partner, go to the Link Parameters tab in the Ad Partner Settings section for that ad partner.

Create Ad Links

To learn more about creating Branch Ad Links, visit our guide.