Apple Ads SKAN Support

Overview

Branch is happy to share that Apple Ads (previously Apple Ads) now supports SKAdNetwork (SKAN) attribution tracking! This update helps you better understand how users discover and download your iOS app through Apple's advertising platform.

Please note, this is available for SKAN versions 1.0, 2.0, and 3.0 only.

Key updates

What this means for you

If you enable SKAN attribution tracking with Apple Ads, you'll get better insights into how users find your app through:

  • App Store search results

  • App Store Today tab

  • App Store Search tab

  • App Store product pages

What to do next

If you want to access this new attribution data, you'll need to:

1. Enable SKAN direct postbacks.

2. Have your technical team implement a simple app update.

Warning

If you do not take these steps, your app will remain unaffected, but you will not have access to SKAN attribution data for Apple Ads.

Technical data mappings

The table in this section details how Branch maps Apple Ads fields to Branch fields.

These mappings will be available April 28.

Additional notes about the columns:

  • body_campaign_id: Apple will only send Branch 4 possible values for this field.

  • last_attributed_touch_data_tilde_campaign: Branch takes body_campaign_id and maps it to this field.

  • Touch type: The value for this field will alway be “Taps” (clicks).

  • body_fidelity_type: Branch reflects the touch type in this field, using the value 1 to indicate clicks.

body_campaign_id

last_attributed_touch_data_tilde_campaign

Touch type

body_fidelity_type

10

APPSTORE_SEARCH_RESULTS

Taps

1

20

APPSTORE_TODAY_TAB

Taps

1

30

APPSTORE_SEARCH_TAB

Taps

1

40

APPSTORE_PRODUCT_PAGES_BROWSE

Taps

1

Additional resources

For more detailed help: