Attribution & Methodology

Overview Branch supports the following advertising identifiers in Branch links on click, install, and other event requests. When the same identifier is available on click and install, Branch can perform attribution by matching this value through Id...

To accurately measure and attribute interactions (installs and in-app events) that users take with your app, Branch uses several different types of attribution. The attribution method Branch applies depends on a combination of factors, like platform...

Overview We think about event attribution and re-engagement as different but linked concepts. When we connect an install or event to a click or impression, we refer to this as attribution. Accordingly, we have various attribution windows that defin...

iTunes Connect Reports Timezones iTunes Connect reports operate in different timezones for different territories. While the Attribution Analytics platform reports all installs using the account or user timezone, iTunes has different timezone for r...

Overview Our attribution process is based on the last-click model: the party responsible for the last click before the install is attributed with the install. While the install itself (and consequently, the advertising partner or publisher who pro...

Overview iOS 14.5 brought big changes to the mobile attribution ecosystem. One big change is that IDFA is not accessible on app install, but it can be accessed later if the user consents to Apple's AppTrackingTransparency framework . Currently, if...