Bing Ads

Overview

Bing Ads is a service that provides pay per click advertising on both the Bing and Yahoo! search engines.

PARTNER CAPABILITIES

1. Complete Universal Ads Prerequisites

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DEVELOPER MAY BE REQUIRED

The following Universal Ads prerequisite includes providing URI schemes and other components that may require a developer:

• Add Deep Link Routing & Required Redirects

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DEVELOPER REQUIRED

The following Universal Ads prerequisites involve app code changes:

• Implement the Branch SDK

2. Enable the Integration

1. Visit the Ads page on the Branch dashboard.
2. Select Partner Management from the sidebar.
3. Search for Bing Ads.
4. Select Bing Ads, and click Save & Enable.

3. Enable Postbacks

When Branch measures a conversion (install or other events), it determines which ad network or partner is responsible for generating the action, then attributes credit to the proper partner accordingly. Branch notifies the Ad partner of these events via postbacks which are turned on when you enable any Universal Ads integrated partner.

Bing Ads only support the INSTALL postback.

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Troubleshoot Postbacks

There may be times when you need to reset a partner's settings; i.e. when a partner updates their postback templates or when perhaps you've made a mistake during partner setup. Resetting a partner's settings allows you to re-enable the partner integration with the correct information to accurately measure and attribute conversion.

Note, by resetting your partner settings, this will:

• Disable the ad partner
• Clear out all of your saved credentials and postbacks that are already setup
• Return the ad partner to its basic configuration

Learn more here on how to reset your ad partner's settings.

4. Verify Integration Setup

View Link Parameters

By default, Branch automatically appends partner-specific link parameters during the link creation process. When a user clicks on the link, Bing Ads provides the appropriate parameter values which Branch ingests and uses for attribution and reporting purposes.

Below are the link parameters that Branch automatically appends for this ad partner:

View Attribution Windows

Branch employs Attribution Windows at both the app level and the ad partner level. When you enable Bing Ads, Branch uses the attribution windows you've selected at the app level.

However, you can choose to use the attribution windows provided specifically by Bing Ads. To do so, toggle the Use Ad Partner Attribution Windows to on. Please keep in mind that only conversions attributed to this ad partner will use these specific windows; otherwise, the app-level windows prevail.

Test Postbacks

Testing your configuration is a very important step that we highly recommend you take the time to complete before going live with marketing campaigns.

Learn how to Test Postbacks

5. Create a Branch Link

If you are running paid advertising campaigns, you'll want to create a Branch Ad Link so we can accurately attribute resulting app conversions to the appropriate advertising partner.

Branch Ad Links support deferred deep linking, Android App Links, and iOS Universal Links, as well as web and app conversions.

Learn how to Create A Branch Ad Link.

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Bing App Extension Ads

When running Bing App Extension campaigns, you must run separate links for your Android and iOS app campaigns. In addition to that, for each platform's link, set the desktop redirect to the platform-specific App Store. For example, in your Android campaign link, set the desktop redirect to the app listing in the Play Store.

Using Branch Ad links in Bing App Install Ads

When creating an app install campaign on Bing Ads, it has options to enter the final URL and a tracking template. By default, it uses the store page URL of the app as the final URL, however, this needs to be replaced with a Branch Ad Link in a specific way;

Example Branch Ad Link:
https://branchster.app.link/UuR8XIPPljb?%243p=a_bing_ads&~ad_id={AdId}&~ad_set_id={AdGroupId}&~ad_set_name={AdGroup}&~campaign={Campaign}&~campaign_id={CampaignId}&~click_id={msclkid}&~keyword={keyword:default}

Deconstructing the Branch Ad Link, we can obtain both the final URL and tracking template to run the app install campaign: