With TikTok For Business's new SAN Integration, there are specific steps necessary to migrate from the ads legacy integration to help reduce the number of discrepancies and issues with your campaign performance.
The new SAN integration unlocks several benefits:
- Automated and streamlined way to measure attribution and support deep linking for your mobile apps
- Ability to map Branch Custom Events to any TikTok Standard Event to share the SKAdNetwork Conversion Value with TikTok For Business.
- Higher ROAS
- Increased accuracy in attribution for complex campaigns
In order to enable TikTok For Business, you need to have completed the following:
- Admin access to both the Branch and TikTok For Bussiness accounts.
- Already have the Legacy Ads TikTok Integration enabled.
- Running TikTok For Business campaigns.
Click the Log In With TikTok button and follow the prompts to authenticate your TikTok For Business account
Be sure to read and agree to the permissions requested by Branch in order to properly authenticate.
Once enabled, Branch will automatically pull your iOS/Android App IDs from the ads legacy integration as well the set attribution windows.
After authenticating your TikTok For Business account to Branch, navigate to the Events Config tab to configure your events.
It is important to add your event mappings here for Branch to properly send event metadata to TikTok For Business for attribution. You should see the events you are tracking with the Branch SDK here when you Add Event Mappings. For more details on the TikTok For Business and Branch event and metadata mapping, see the specifications here.
Additional Event Details
- If you plan to run TikTok SKAN Campaigns and are tracking Custom Events, make sure you map your Custom Event to TikTok's Standard Event.
Click the blue Save button to set your event mappings.
New campaigns do not need to be created in TikTok Ads Manager. The existing campaigns should automatically transition to this new SAN integration after the TikTok Events Manager starts showing "App SAN Ready" for the app.
As campaigns run, TikTok For Business will begin sending Branch attribution claims (click-through or view-through) after receiving events (INSTALL, PURCHASE, etc.).
In the TikTok Ads Manager, you can verify the status of your campaigns to make sure metrics are populating correctly.
In the Branch Dashboard under Ads → Analytics. Apply the following to the Events table:
Once you see metrics come in for
a_tiktok then Branch is receiving attribution claims from TikTok for Business through the SAN integration. You may still see metrics for
a_tiktok_ads from previous attribution claims. Any new claims should report to
Will there be duplicate campaign data in the Branch Dashboard while having both integrations enabled?
For the time being, there will be duplicate metrics in the Branch Dashboard for cost, click, impression, and SKAN data. Make sure you are filtering your data in the reports through the
ad partner (3p) equals
No, you do not need to disable the legacy integration. Branch will take care of it on the back end at a particular date.
No, both agency and user access permissions will remain the same.
Updated about 2 months ago