Audio Media Support on Links

  • Updated on Oct 1, 2025
  • Published on Feb 17, 2025
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Branch Links now support the open graph (OG) protocol for users sharing audio content with the ability to play music/audio directly 🎵

Overview

On Branch Link creation, Branch will automatically scrape the original web URL for such content like title, description, image, etc. Now audio (og:audio) will be able to be scraped. For example, if the content you want to share is a track link (https://open.spotify.com/track/2aSFLiDPreOVP6KHiWk4lF), simply set that URL:

  • Via Short Links - Original Web URL

  • Via SDK/APi/Dynamic - Set $original_url or $fallback_url parameter

as the original URL.

Here's what it looks like to do it via Short Links:

Here's what your Branch Link will look like when the OG tags are scraped:

Ready to learn more about how customizable and powerful Branch Links are? View our guide here: Create Deep Links