Learn about Branch's new privacy-focused, aggregate-based attribution system: PAM!

Overview

Predictive Aggregate Measurement (PAM) is a new Branch feature that helps marketers navigate the challenge of gaining meaningful attribution insights within an ever-evolving privacy landscape.

As the name implies, PAM attribution relies on aggregate-based analytics for users that have opted-out of tracking, and employs several layers of data precautions meant to prevent individual user identification.

With PAM, marketers can feel confident that they're getting a set of attribution data that's highly relevant to their campaigns and that would not be available otherwise, while still maintaining a commitment to user privacy standards.

Resources

Use the resources below to gain a more comprehensive understanding of PAM.

Documentation

Learn more about PAM in our detailed guide, which also includes implementation steps.

Access

PAM is part of the Essentials tier of Branch's Performance product.

See all the other compelling and powerful features related to attribution insights included in this tier on the Help Center Pricing page.

Get Started

To access PAM data and start gaining valuable attribution information, contact our sales team to get started!