Enable Yahoo Ads SAN (New)

New
  • Published on May 21, 2026
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Overview

Yahoo! is a global media and technology company reaching nearly 900 million people worldwide across finance, sports, shopping, gaming, and news. Yahoo!'s advertising platform supports native, display, video, connected TV, and audio campaigns across owned-and-operated properties and open exchange inventory.

As a self-attributing network (SAN), Yahoo! reports attribution data to Branch directly via its API. For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Yahoo Ads SAN in the new Branch experience. For information on Yahoo in legacy Branch, visit our legacy guide.

Partner capabilities

Capability

Details

Company type

Self-attributing network (SAN)

Deep linking

Not supported

Attribution

Click-through, view-through

Ad campaign types

Native, display, video, connected TV, audio

Supported platforms

iOS, Android

Cost ingestion support

Supported (via API)

Pricing models

CPM, CPC, CPA

Engagement Builder Ad Partner Integration

Not available

Before you begin

To set up the Yahoo Ads SAN integration, you need:

  • Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.

  • A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

  • A Yahoo! account with admin access and a Yahoo Pixel ID. For information on finding your Yahoo Pixel ID, see Yahoo DSP Pixels.

Enable Yahoo Ads SAN

To begin, navigate to Configuration > Ad Partners > Yahoo! (SAN).

Caution: select the correct partner

Two Yahoo partners appear in Branch: Yahoo! and Yahoo! (SAN). This guide covers the Yahoo! (SAN) integration.

  1. Select Enable.

  2. Enter your Yahoo Pixel ID.

  3. To enable PAM for Publishers, toggle PAM for Publishers to on. See PAM for Publishers for more information.

  4. Select Save.

Configure attribution

To configure attribution windows, select the Attribution windows tab on the Yahoo! (SAN) page.

To minimize discrepancies when comparing Branch and Yahoo! reporting, match your Branch attribution windows to the settings in your Yahoo! account.

Attribution type

Default

Click to conversion event

30 days

Click to install

7 days

Click to start session

1 day

Impression to conversion event

1 day

Impression to install

1 day

Impression to start session

1 day

Deep linking duration

120 minutes

Configure postbacks

To configure postback settings, select the Postback config tab on the Yahoo Ads SAN page.

PAM for Publishers

PAM (Predictive Aggregate Measurement) for Publishers controls whether advertiser-specific user identifiers are included in postbacks sent to Yahoo!. When enabled, PAM for Publishers removes these identifiers from postbacks for users who have not given ATT consent, helping you stay compliant with Apple's App Tracking Transparency framework.

The PAM for Publishers toggle appears in the credentials panel when enabling the Yahoo! (SAN) integration or you can find it in Partner settings > Manage account on the Yahoo Ads SAN page. For more information on how PAM works across your Branch integrations, see Predictive Aggregate Measurement (PAM).

Verify your data

After enabling the integration and running campaigns, verify that attribution data is flowing correctly.

  • In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

  • In Branch Analysis dashboards: review attributed installs, events, and cost data where Ad Partner Name = Yahoo SAN

  • In Yahoo!: confirm that forwarded events are appearing in Yahoo! attribution reporting. Allow up to 48 hours for data to appear.

Data mappings

Campaign data

Branch maps the following data fields from Yahoo! to Branch.

Branch field

Yahoo! data

Possible values

~advertising_partner_name

—

Yahoo SAN

last_attributed_touch_type

event_type

CLICK or IMPRESSION

last_attributed_touch_timestamp

engagement_time

Unix timestamp of the ad engagement

~campaign

campaign_name

The name of your Yahoo! campaign

~campaign_id

campaign_id

The ID of your Yahoo! campaign

~ad_set_name

adgroup_name

The name of your Yahoo! ad group

~ad_set_id

adgroup_id

The ID of your Yahoo! ad group

~ad_name

creative_name

The name of your Yahoo! creative

~creative_name

creative_name

The name of your Yahoo! creative

~ad_id

creative_id

The ID of your Yahoo! creative

~creative_id

creative_id

The ID of your Yahoo! creative

~channel

demand_platform_id

1 (Native Ad Platform O&O) or 2 (Verizon Media DSP)

~tags

campaign_type

App Install

~network

network_id

The ID of the Yahoo! ad network

~secondary_publisher

site_id

The ID of the Yahoo! publisher site

Event names

The following event mappings are applied automatically for the Yahoo Ads SAN integration.

Branch event name

Yahoo! event name

ACHIEVE_LEVEL

AchievedLevel

ADD_PAYMENT_INFO

AddedPaymentInfo

ADD_TO_CART

AddedToCart

ADD_TO_WISHLIST

AddedToWishlist

COMPLETE_REGISTRATION

CompletedRegistration

COMPLETE_TUTORIAL

CompletedTutorial

CUSTOM

Lead

INITIATE_PURCHASE

InitiatedCheckout

INSTALL

Sent via dedicated install endpoint

OPEN

ActivatedApp

PURCHASE

Purchased

RATE

Rated

REINSTALL

ActivatedApp

SEARCH

Searched

SHARE

Not forwarded

SPEND_CREDITS

SpentCredits

SUBSCRIBE

SignUp

UNLOCK_ACHIEVEMENT

UnlockedAchievement

VIEW_ITEM

ViewedContent

Data limitations

Yahoo Ads SAN attribution data may take up to 48 hours to appear in Branch and in Yahoo!. Plan for this delay when reviewing attribution reports shortly after enabling the integration or running new campaigns.

To configure your Branch time zone setting, navigate to Configuration > App Settings > General.

Troubleshooting

Attribution data is not appearing in Branch

If attribution data from Yahoo! is not appearing in Branch, check the following:

  • Confirm that Yahoo! (SAN) is enabled and your Yahoo Pixel ID is entered correctly. Navigate to Configuration > Ad Partners > Yahoo! (SAN) and select Partner settings to verify your credentials.

  • Verify that you selected Yahoo! (SAN) (not Yahoo!) when enabling the integration, and that you are filtering for Ad Partner Name = Yahoo SAN in your Branch analytics.

  • Allow up to 48 hours for attribution data to appear after enabling the integration or running new campaigns.

Events are not appearing in Yahoo!

If events forwarded from Branch are not appearing in Yahoo!:

  • Confirm that your Branch SDK is correctly integrated and that in-app events are firing. Use Branch Liveview to verify that events are being received by Branch before they are forwarded to Yahoo!.

  • Review the Event names table to confirm that the Branch events you expect to see in Yahoo! are in the supported event list.

  • Allow up to 48 hours for events to appear in Yahoo! after they are forwarded from Branch.

Reporting discrepancies between Branch and Yahoo!

Discrepancies between Branch and Yahoo! reporting can be caused by several factors:

  • Data delay: Yahoo! data can take up to 48 hours to appear. Wait for data to fully populate before comparing reports.

  • Attribution window mismatch: Ensure your Branch attribution windows match the settings in your Yahoo! account to minimize discrepancies. See Configure attribution.

  • PAM for Publishers: If PAM for Publishers is enabled, advertiser-specific user identifiers are removed from postbacks for users without ATT consent, which may affect event counts in Yahoo! reporting.

Additional resources

For more information on the Yahoo! (SAN) integration and related topics, see the following articles:

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