Enable RTB House (New)

Overview

RTB House is a digital advertising technology company that runs retargeting and performance campaigns powered by deep learning, reaching users who have shown purchase intent. Connect RTB House to Branch to attribute clicks and installs, forward conversion events via postbacks, deep link users into your app, and import cost data.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating RTB House in the new Branch experience. For information on RTB House in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the RTB House integration, you need:

• Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.

• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.

• An RTB House account with:

  • Admin access and active campaigns.

  • Multi-factor authentication disabled.

  • The SHOW_COUNTRY_COLUMN feature enabled in the API.

  • The campaign id mapped in its tracking links.

Contact your RTB House account manager to confirm your account settings.

Enable RTB House

To begin, navigate to Configuration > Ad Partners > RTB House.

Branch enables RTB House's basic setup automatically. On the Status tab, the Ad Linking, Attribution, Postbacks, Clicks and Impressions, and Cost Data cards show Enabled.

To complete postback setup, select Partner settings to open the Manage account dialog. Under Postback Credentials, enter your Region: emea for EMEA, asia for APAC, or us for the Americas. These credentials are automatically added to your postbacks. Contact your RTB House account manager if you're unsure which region applies. Select Save.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by RTB House.

Configure attribution

By default, RTB House uses your global app attribution settings. To set attribution windows specific to RTB House, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling RTB House automatically activates a postback for INSTALL. The default postback URL template is:

https://{url_parameter}.com/partner/branch/postbacks?t=conversion

To add postbacks for additional events or to customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Import cost data

RTB House cost ingestion uses API authentication with a User Name and Password. Contact your RTB House account manager if you need help locating these values.

In Branch, select Partner settings to open the Manage account dialog. Under Cost Data Credentials, enter your User Name and Password. Under Connection Settings, set the RTB House Time Zone to match your RTB House account. Select Save.

Create a Branch Ad Link

Create a Branch Ad Link to use in your RTB House campaigns. Branch uses the link to attribute clicks and impressions and deep link users into your app.

Follow Create a Branch Ad Link in the general Ad Partner Integration Guide. Place the Branch Ad Link in your RTB House campaign so Branch can attribute conversions.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and RTB House:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = RTB House. Cost data appears in cost-reporting views once ingestion is active. Allow up to 24 hours after setup for the first cost data to be pulled in.

• In RTB House: confirm that forwarded events are appearing in your RTB House attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from RTB House campaign data.