Enable Manage (New)

Overview

Manage is a mobile in-app advertising platform for brand and performance marketers, offering acquisition and retargeting campaigns across mobile and web inventory. Connect Manage to Branch to attribute clicks and installs, and forward conversion events via postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Manage in the new Branch experience. For information on Manage in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the Manage integration, you need:

• Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.

• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

• The Branch SDK implemented in your app (iOS | Android) with event tracking configured.

• A Manage account with active campaigns.

Enable Manage

To begin, navigate to Configuration > Ad Partners > Manage.

Branch enables Manage's basic setup automatically. On the Status tab, the Ad Linking, Attribution, and Postbacks cards show Enabled.

(Recommended) To configure the optional PAM for Publishers privacy setting, select Partner settings to open the Manage account dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Manage.

Configure attribution

By default, Manage uses your global app attribution settings. To set attribution windows specific to Manage, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Manage automatically activates postbacks for INSTALL, OPEN, and PURCHASE.

To add postbacks for additional events or to customize postback behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Manage campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create a Branch Ad Link in the general Ad Partner Integration Guide.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Manage:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Manage.

• In Manage: confirm that forwarded events are appearing in your Manage attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Manage campaign data.