Overview
Bold Screen Media is a US-based digital advertising company that offers connected TV, video, audio, and mobile app inventory. Connect Bold Screen Media to Branch to attribute clicks and installs and configure postbacks.
For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.
Note: this guide is for new Branch
Please note that this guide is about integrating Bold Screen Media in the new Branch experience. For information on Bold Screen Media in legacy Branch, visit our legacy guide.
Partner capabilities
|
Capability |
Details |
|---|---|
|
Company type |
Ad network |
|
Deep linking |
Contact Bold Screen Media for details. |
|
Attribution |
Contact Bold Screen Media for details. |
|
Ad campaign types |
Contact Bold Screen Media for details. |
|
Ad formats |
Contact Bold Screen Media for details. |
|
Click types |
Contact Bold Screen Media for details. |
|
Supported platforms |
Contact Bold Screen Media for details. |
|
Link wrapping |
Contact Bold Screen Media for details. |
|
Cost ingestion support |
Contact Bold Screen Media for details. |
|
Pricing models |
Contact Bold Screen Media for details. |
Before you begin
To set up the Bold Screen Media integration, you need:
-
Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.
-
A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.
-
A Bold Screen Media account with admin access.
Enable Bold Screen Media
To begin, navigate to Configuration > Ad Partners > Bold Screen Media.
Bold Screen Media doesn't require credentials to activate. The integration is enabled automatically when you select Enable Bold Screen Media on the Bold Screen Media page.
Configure attribution
To configure attribution windows, select the Attribution windows tab on the Bold Screen Media page.
To minimize discrepancies when comparing Branch and Bold Screen Media reporting, match your Branch attribution windows to the settings in your Bold Screen Media account.
|
Attribution type |
Default |
Bold Screen Media's recommendation |
|---|---|---|
|
Click to start session |
1 day |
90 days |
|
Click to install |
7 days |
30 days |
|
Click to conversion event |
30 days |
90 days |
|
Impression to start session |
1 day |
1 day |
|
Impression to install |
1 day |
1 day |
|
Impression to conversion event |
7 days |
1 day |
|
Deep linking duration |
120 minutes |
— |
For more information, follow Configure attribution in the general Ad Partner Integration Guide.
Configure postbacks
Enabling Bold Screen Media automatically activates postbacks for INSTALL. The default postback URL template is:
https://boldscreenmedia.servecvr.com/?nid=24&transaction_id=${ (last_attributed_touch_data.~click_id)! }To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.
Create a Branch Ad Link
Create a Branch Ad Link to use in your Bold Screen Media campaigns. Branch uses the link to attribute clicks and deep link users into your app.
Follow Create a Branch Ad Link in the general Ad Partner Integration Guide.
Verify your data
After your integration is connected and events are flowing, you can verify data is reaching Branch:
-
In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
-
In Branch Analysis dashboards: review attributed installs and events where
Ad Partner Name = Bold Screen Media. -
In Bold Screen Media: confirm that forwarded events are appearing in your Bold Screen Media attribution reporting.
Data mappings
Campaign data
Branch populates the following fields from Bold Screen Media campaign data.
|
Branch field |
Partner data |
|---|---|
|
|
|