Enable Applabs Media (New)

Overview

Applabs Media is an adtech company that provides a self-serve programmatic advertising platform focused on OEM and premium in-app inventory. Connect Applabs Media to Branch to attribute clicks and installs and configure postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating Applabs Media in the new Branch experience. For information on Applabs Media in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the Applabs Media integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.

• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

• An Applabs Media account with admin access.

Enable Applabs Media

To begin, navigate to Configuration > Ad Partners > Applabs Media.

Applabs Media doesn't require credentials to activate. The integration is enabled automatically when you select Enable Applabs Media on the Applabs Media page.

Configure attribution

By default, Applabs Media uses your global app attribution settings. To set attribution windows specific to Applabs Media, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Applabs Media automatically activates postbacks, including INSTALL. The default postback URL template is:

http://post.clickscot.com/acquisition?security_token=36399a458c8980278778&click_id=${ (last_attributed_touch_data.~click_id)! }&device_id=<#if (user_data.os)! == "IOS" && (user_data.idfa)!?has_content >${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID"&& (user_data.aaid)!?has_content  >${(user_data.aaid)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.android_id)!}<#elseif (user_data.os)! == "ROKU" >${(user_data.roku_rida)!}<#elseif (user_data.os)! == "SAMSUNG"  >${(user_data.samsung_ifa)!}<#elseif (user_data.os)! == "LG"  >${(user_data.lg_ifa)!}<#elseif (user_data.os)! == "PANASONIC" >${(user_data.panasonic_ifa)!}<#elseif (user_data.os)! == "WINDOWS"  >${(user_data.windows_aid)!}<#elseif (user_data.os)! == "PLAYSTATION" >${(user_data.playstation_ifa)!}<#elseif (user_data.os)! == "XBOX" >${(user_data.xbox_msai)!}</#if>&sub1=${ (event_data.transaction_id)! }&sub2=${ (user_data.os)! }_${ (user_data.os_version)! }&sub3=${ (user_data.app_version)! }&sub4=${ (event_data.currency)! }&sub5=${ (user_data.ip)! }&sub6=${(user_data.geo_city_en)!}&sub7=${(user_data.carrier_name)!}&sub8=${(user_data.brand)!}_${ (user_data.model)! }&sub9=${ (user_data.user_agent)! }&sub10=AppStoreName_${(event_data.affiliation)!}&sub11=${(store_install_begin_timestamp)!}&sub12=${(user_data.sdk_version)!}

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Applabs Media campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Applabs Media.

• In Applabs Media: confirm that forwarded events are appearing in your Applabs Media attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from Applabs Media campaign data.

Link parameters

By default, Branch automatically appends these link parameters to Applabs Media ad links. When a user clicks the link, Applabs Media provides the corresponding values, which Branch ingests and uses for attribution and reporting.