Why does Snap recommend not updating SKAdNetwork conversion-values after 24 hours?

Snap has informed MMPs that they don’t want to have any calls to updateConversionValue() beyond 24 hours post-install. While this is an optional best practice and comes with obvious tradeoffs, you may want to take it into account when designing your conversion-value strategy if Snap campaigns are a primary source for you.

Beginning with iOS SDK v1.39.0, we have updated our SDK defaults to reflect this 24-hour window. If you would like to customize the SDK's conversion value timeout, you can read more here: How do I change the Branch SDK's default conversion-value update window?