What event names will Snap receive from Branch via the Conversion Bit Schema API?

Branch will provide the event mapped in Event Config under Partner Management. This means there are two mappings in play:

  1. The Branch event → SKAdNetwork conversion value mapping provided in the SKAdNetwork configuration tool.
  2. The Branch event → Snap event name mapping provided in Event Config under Partner Management.

For example, if the Branch event COMPLETE_REGISTRATION is mapped to SKAN conversion value 10 and to Snap event SIGN_UP in the Branch dashboard, we will provide a mapping of conversion-value 10 → SIGN_UP to Snap via the Conversion Bit Schema API.


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