What happens when users decline the ATT prompt?

When you show the ATT prompt and users decline it, the following will happen:

  • Device-level ad attribution will not occur. You'll still receive aggregate data via SKAdNetwork for app-to-app install campaigns (assuming your ad network has implemented SKAdNetwork) Attribution will not be possible for web-to-app ads, or for re-engagement ads.
  • Attribution for owned/organic channels will continue to work as before.
  • Deep linking will continue to function, including deferred deep linking and deep links in paid ads when supported by ad networks (device-level matching for the purpose of UX is not considered 'tracking' under Apple's policy)

Updated 9 months ago


What happens when users decline the ATT prompt?


Suggested Edits are limited on API Reference Pages

You can only suggest edits to Markdown body content, but not to the API spec.


Filters