What does Google's iOS 14 stance mean for Branch advertisers?

With Google both not asking for tracking consent and expanding their use of modeled conversions, Branch will essentially no longer be able to receive iOS attribution data from the Conversion API.

Google has indicated that they plan to begin sharing SKAdNetwork data with MMPs later in 2021, at which point we will be able to show this data along with your SKAdNetwork data from other ad networks.

If an advertiser is running a web campaign using a Branch tracking link, this should remain unaffected.

Updated 9 months ago


Additional Resources

iOS 14 FAQs

What does Google's iOS 14 stance mean for Branch advertisers?


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