Do apps have to use the Firebase SDK for Google's SKAN support?

No. While the Firebase SDK is one option advertisers can use to implement the SKAN methods necessary for Google's iOS 14 campaign measurement, apps can continue to use another third party (including the Branch SDK) for that functionality.

Updated 9 months ago


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iOS 14 FAQs

Do apps have to use the Firebase SDK for Google's SKAN support?


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