I'm seeing far fewer conversions than expected after updating my app for SKAdNetwork

  • When a conversion is reported to Apple from inside the app, it does not add that count to a running tally or immediately send a conversion postback. It only replaces the prior reported conversion value, as long as its value is a higher priority (63 is the highest priority, 0 is the lowest).
  • When the app is installed, a 24 hour rolling timer begins. If no additional conversion is reported before that 24 hour rolling timer expires, only an install will be attributed for that user. Any subsequent conversions sent to Apple for that user will not be attributed.
  • This means that for any user, Apple will at most, only report a single postback containing an Install or Reinstall and the highest priority conversion associated with that install session.

Updated 5 months ago


Additional Resources

iOS 14 FAQs

I'm seeing far fewer conversions than expected after updating my app for SKAdNetwork


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