How will iOS 14 affect our MAU count on Branch?

You should see no impact to your MAU count. The Branch platform already uses IDFVs to calculate MAUs in situations where IDFAs don't exist (for example, when Limit Ad Tracking is enabled). We'll be monitoring this as iOS 14 adoption grows, and encourage you to reach out if you notice anything unexpected.

Updated 8 months ago


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iOS 14 FAQs

How will iOS 14 affect our MAU count on Branch?


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