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How will iOS 14 affect our MAU count on Branch?

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You should see no impact to your MAU count. The Branch platform already uses IDFVs to calculate MAUs in situations where IDFAs don't exist (for example, when Limit Ad Tracking is enabled). We'll be monitoring this as iOS 14 adoption grows, and encourage you to reach out if you notice anything unexpected.

Please note that Branch pricing is not based on MAU count, but instead on volume credits.

Updated 4 months ago

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