Can I still track conversions through Quick Links with iOS 14?

Yes, Quick Links do not rely on IDFA today, and we do not expect a significant impact. This means you will still be able to track conversions for owned and organic channels through Quick links as usual.

Please note: Quick Links are not intended for use in paid ad campaigns, and using them for this purpose may put you in violation of Apple's App Tracking Transparency policy. If you wish to use a Quick Link to measure a paid campaign and need to ensure ATT-compliant behavior, please see How do we configure a non-Ads link to use Branch's ATT-compliant behavior?

Additional Resources