Overview
View-Through Conversions (VTCs) from Apple Search Ads (ASA) are now available to Branch. Previously, you could only view VTCs through the ASA Dashboard. With this change, you will likely see more conversions attributed to ASA.
Note
VTCs are conversions that are attributed to ad impressions.
Ad Partner-Level Attribution Windows
If you’re using Ad Partner-level attribution windows, you can now configure impression-based attribution windows for ASA. This will provide you more control over how impression-based conversions are attributed.
Attribution Coverage
You’ll likely see an increase in attributed conversions from ASA across your funnel due to expanded tracking of impression-driven engagements.