Country-Level Reporting for Google Ads and TikTok

  • Updated on Mar 25, 2025
  • Published on Mar 25, 2025

Overview

You can now report on your Google Ads and TikTok campaign performance by Country. In addition to Country-level reporting, we will now populate the Channel and Secondary Publisher dimensions with descriptive values to help you understand more about your Google Ads campaign performance.

View Country-Level Metrics

Complete the following steps to view Country-level metrics for Google Ads and TikTok:

  1. In the Branch Dashboard, select Ads > Analytics > Activity.

  2. In the Events section, enter “country” in the Compare by text field.

  3. Select “Enter” or “Return” on your keyboard to add the dimension.

You can now view or export your metrics like ROAS, Cost, Clicks, Impressions, attributed events, and more sorted by Country.

Note

The OS and Platform dimensions can’t be combined with Country in Google Ads or TikTok reports. We’ll provide more compatibility information in the near future.

View Channel and Secondary Publisher Metrics

Complete the following steps to view Channel- or Secondary Publisher-level metrics for Google Ads:

  1. In the Branch Dashboard, select Ads > Analytics > Activity.

  2. In the Events section, enter “channel” and/or “secondary publisher” in the Compare by text field.

  3. Select “Enter” or “Return” on your keyboard to add the dimension.

You can now view or export your metrics like ROAS, Cost, Clicks, Impressions, attributed events, and more sorted by Channel or Secondary Publisher.

Expected Values

You can expect the following values to populate your Channel field:

  • Display

  • GoogleTV

  • Cross-network

  • Search

  • Youtube

  • Unpopulated

You can expect the the following values to populate your Secondary Publisher field:

  • Display

  • GoogleTV

  • Cross-network

  • GoogleSearch

  • SearchPartners

  • YouTubeVideos

  • Unpopulated

Note

We surface as much insight as possible based on the data we receive from Google. If we don’t receive values that allow us to report with confidence, the data will be marked “Unpopulated.” We will enhance these available values as more data becomes available.

Additional Resources

Read our Ads Analytics page to learn more about the available dimensions and reporting options.