Overview
Branch is committed to preserving user privacy, which means adhering to privacy-preserving mechanisms as well as the requirements established through our partnerships with third-parties.
If you have been redirected here from a tooltip in the Branch Dashboard, this means data was obscured due to privacy practices that Branch has committed to.
Tooltip text: "We are unable to show this value due to data aggregation thresholds."
These practices are in the interest of respecting end users' privacy and personal data.
Privacy Protocols
Learn more about the privacy protocol the obfuscated data falls under using the descriptions below.
Predictive Aggregate Measurement
Predictive Aggregate Measurement (PAM) is a feature built by Branch that surfaces attribution data for marketers while implementing several data precautions that bring user privacy to the forefront.
Facebook Aggregate Reporting
Facebook Aggregate Reporting is the result of a partnership between Branch and Meta, where we have aligned on obscuring user data in Facebook-attributed campaigns when aggregation levels are not high enough to maintain user privacy.