Use Journeys Dynamic Optimization to automate creative testing and visitor allocation percentage adjustment.
Set up Journeys Dynamic Optimization
Before You Begin
Create a Journey if you don’t already have one that you want to optimize. Make sure your Journey has at least two creatives before you set up Journeys Dynamic Optimization.
Note
Make all the changes that you want to make to your Journey before setting up Dynamic Optimization. If you change anything after completing these steps, it will end the automated testing and optimization.
Step 1: Choose a Campaign Optimization Metric
Choose a campaign optimization metric to allow targeted performance tracking and optimization.
You can choose one of the following metrics:
Acquisition: The number of unique users who installed your app from the selected Journey.
Engagement: The number of unique users who opened your app from the selected Journey.
Complete the following steps to select a campaign optimization metric for a Journey:
In the Branch Dashboard, select the Journeys tab. The Journeys page will open.
On the Journeys page, select the Manager tab.
Select the three-dot icon on the right side of the Journey you want to change.Select Edit. The Select Audience page will open.
Under Select Campaign Objective, select the checkbox next to Acquisition or Engagement. Acquisition is selected by default.
Select the Continue button. The Configure Creatives page will open.
Step 2: Enable Dynamic A/B Testing
Enable dynamic A/B testing for a Journey’s creatives.
Note
To use dynamic A/B testing, your selected Journey must have at least two creatives.
Complete the following steps to enable dynamic A/B testing for a Journey:
On the Configure Creatives page, select the toggle next to Enable Dynamic A/B Testing.
Select Continue. The Validate & Test page will open.
Select Start Journey.