Improved Single Sign-On (SSO) Experience

  • Published on Sep 2, 2025
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Overview

Branch has upgraded our single sign-on (SSO) infrastructure by migrating to Auth0, an industry-leading identity management platform.

This change enhances security, improves reliability, and provides a better user experience during login.

Migration deadline: January 2026

Important: If you currently use Branch SSO, you must migrate to the new Auth0-based system by January 2026. Your existing SSO integration will continue working until then, giving you time to plan your migration.

What’s changing?

We've built a completely new SSO system using Auth0 to enhance security and streamline user management.

  • Migration required for new experience: To take advantage of the improved experience, enterprise customers with an existing Branch SSO integration must migrate to the new Auth0-based system.

  • New configuration page: A new Auth0 configuration page is now available in the Branch Dashboard to guide you through the setup/migration process.

  • No impact to current login methods: Your existing SSO integration will continue to function without interruption (until January 2026) as you plan your migration. Also, customers not using SSO can continue to log in with a username and password.

  • No downtime: The migration process is designed to be seamless, with no system downtime.

Benefits

This upgrade offers several key benefits:

  • Improved user experience: The new integration enables access to our redesigned and more intuitive user interface.

  • Simplified user management: Easily provision and deprovision your Branch user accounts.

  • Trusted and secure: Auth0 is a trusted, industry-leading vendor for authentication and authorization.

Who can access the new system?

The new Auth0 SSO is available now for all enterprise customers, including:

  • Current SSO users who need to migrate.

  • Enterprise customers who want to start using SSO.

  • New enterprise customers setting up SSO.

Note

Branch SSO is not available for self-serve customers.

Learn more

To get started with Auth0, please see our new guide: Configure SSO With Auth0. These same steps also apply to customers using our legacy SSO offering with an IdP like Okta. Please refer to the notice on the Okta SSO page and begin your migration.