Ad Type | Platform Flow | App Installed | Publisher | Advertiser | SKAN Availability | Direct Deep Linking | Deferred Deep Linking | ||
|---|---|---|---|---|---|---|---|---|---|
Opt-In | Opt-Out | Advertiser Opt-In | Advertiser Opt-Out | ||||||
Facebook Install | Web to App | No | N/A | Attribution Possible using PREM* | No Attribution | ✘ | N/A | ✔ | ✔ |
Facebook Engagement | Yes | N/A | Attribution Possible using PREM* | No Attribution | ✘ | ✔** | N/A | N/A | |
Facebook App Install | App to App | No | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✔ | N/A | ✔ | ✘ |
Opt-Out | No Attribution | No Attribution | ✔ | N/A | ✘ | ✘ | |||
Facebook App Engagement | Yes | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✘ | ✔** | N/A | N/A | |
Opt-Out | No Attribution | No Attribution | ✘ | ✔** | N/A | N/A | |||
*Ad Tracking can be delivered assuming Branch Ad Links
**Deep Linking assumes the ad unit is using Branch Ad Links
For additional information on iOS 14 Impact on Facebook, visit the iOS 14 FAQs
Ad Type | Platform Flow | App Installed | Publisher | Advertiser | SKAN Availability | Direct Deep Linking | Deferred Deep Linking | ||
|---|---|---|---|---|---|---|---|---|---|
Opt-In | Opt-Out | Advertiser Opt-In | Advertiser Opt-Out | ||||||
Web to App | No | N/A | Attribution Possible using PREM* | No Attribution | ✘ | N/A | ✔ | ✔ | |
Yes | N/A | Attribution Possible using PREM* | No Attribution | ✘ | ✔** | N/A | N/A | ||
Google UAC App Install | App to App | No | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✔ | N/A | ✔ | ✘ |
Opt-Out | No Attribution | No Attribution | ✔ | N/A | ✘ | ✘ | |||
Google App Engagement | Yes | N/A | N/A | N/A | ✘ | N/A | N/A | N/A | |
N/A | N/A | N/A | ✘ | N/A | N/A | N/A | |||
*Ad Tracking can be delivered assuming Branch Ad Links
**Deep Linking assumes the ad unit is using Branch Ad Links
For additional information on iOS 14 Impact on Google, visit the iOS 14 FAQs
Snap
Ad Type | Platform Flow | App Installed | Publisher | Advertiser | SKAN Availability | Direct Deep Linking | Deferred Deep Linking | ||
|---|---|---|---|---|---|---|---|---|---|
Opt-In | Opt-Out | Advertiser Opt-In | Advertiser Opt-Out | ||||||
Snap App Install | App to App | No | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✔ | N/A | ✔ | ✘ |
Opt-Out | No Attribution | No Attribution | ✔ | N/A | ✘ | ✘ | |||
Snap App Engagement | Yes | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✘ | ✔ | N/A | N/A | |
Opt-Out | No Attribution | No Attribution | ✘ | ✔ | N/A | N/A | |||
*Deep Linking assumes the ad unit is using Branch Ad Links
For additional information on iOS 14 Impact on Google, visit the iOS 14 FAQs
Ad Type | Platform Flow | App Installed | Publisher | Advertiser | SKAN Availability | Direct Deep Linking | Deferred Deep Linking | ||
|---|---|---|---|---|---|---|---|---|---|
Opt-In | Opt-Out | Advertiser Opt-In | Advertiser Opt-Out | ||||||
Twitter App Install | App to App | No | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✔ | N/A | ✘ | ✘ |
Opt-Out | No Attribution | No Attribution | ✔ | N/A | ✘ | ✘ | |||
Twitter App Engagement | Yes | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✘ | ✔* | N/A | N/A | |
Opt-Out | No Attribution | No Attribution | ✘ | ✔* | N/A | N/A | |||
*Deep Linking assumes the ad unit is using Branch Ad Links
For additional information on iOS 14 Impact on Twitter, visit the iOS 14 FAQs
TikTok
Ad Type | Platform Flow | App Installed | Publisher | Advertiser | SKAN Availability | Direct Deep Linking | Deferred Deep Linking | ||
|---|---|---|---|---|---|---|---|---|---|
Opt-In | Opt-Out | Advertiser Opt-In | Advertiser Opt-Out | ||||||
TikTok App Install | App to App | No | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✔ | N/A | ✔ | ✔ |
Opt-Out | No Attribution | No Attribution | ✔ | N/A | ✔ | ✔ | |||
TikTok App Engagement | Yes | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✘ | ✔* | N/A | N/A | |
Opt-Out | No Attribution | No Attribution | ✘ | ✔* | N/A | N/A | |||
*Deep Linking assumes the ad unit is using Branch Ad Links
For additional information on iOS 14 Impact on TikTok, visit the iOS 14 FAQs
Apple Ads
Ad Type | Platform Flow | App Installed | Publisher | Advertiser | SKAN Availability | Direct Deep Linking | Deferred Deep Linking | ||
|---|---|---|---|---|---|---|---|---|---|
Opt-In | Opt-Out | Advertiser Opt-In | Advertiser Opt-Out | ||||||
Apple Ads Install (New Framework) | App to App | No | Opt-In | Device-level Attribution via IDFA (SAN) | Limited Device Level | ✘ | N/A | ✔* | ✔* |
Opt-Out | Limited Device Level | Limited Device Level | ✘ | N/A | ✔* | ✔* | |||
Apple Ads Install (Old Framework) | Yes | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✘ | N/A | ✔* | ✔* | |
Opt-Out | No Attribution | No Attribution | ✘ | N/A | ✔* | ✔* | |||
*Deferred Deep Linking possible as a deep link payload and assumes user did not disable Apple Ad Tracking
For additional information on iOS 14 Impact on Apple Ads, visit the iOS 14 FAQs
Non-SANs
Ad Partner | Platform Flow | App Installed | Publisher | Advertiser | SKAN Availability | Direct Deep Linking | Deferred Deep Linking | ||
|---|---|---|---|---|---|---|---|---|---|
Opt-In | Opt-Out | Advertiser Opt-In | Advertiser Opt-Out | ||||||
Non-SAN | Web to App | No | N/A | Attribution Possible using PREM* | No Attribution | ✘ | N/A | ✔** | ✔** |
Yes | N/A | Attribution Possible using PREM* | No Attribution | ✘ | ✔** | N/A | N/A | ||
App to App | No | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✔ | N/A | ✔** | ✔** | |
Opt-Out | No Attribution | No Attribution | ✔ | N/A | ✔** | ✔** | |||
Yes | Opt-In | Device-level Attribution via IDFA (SAN) | No Attribution | ✘ | ✔** | N/A | N/A | ||
Opt-Out | No Attribution | No Attribution | ✘ | ✔** | N/A | N/A | |||
*Ad Tracking can be delivered assuming Branch Ad Links in parallel with SKAN
**Deep Linking assumes the ad unit is using Branch Ad Links
First Party Ads Using Custom_3p
Platform Flow | App Installed | Publisher | Advertiser | SKAN Availability | Direct Deep Linking | Deferred Deep Linking | ||
|---|---|---|---|---|---|---|---|---|
Opt-In | Opt-Out | Advertiser Opt-In | Advertiser Opt-Out | |||||
Web to App | No | N/A | Attribution Possible using PREM* | Attribution Possible using PREM* | ✘ | N/A | ✔ | ✔ |
Yes | N/A | Attribution Possible using PREM* | Attribution Possible using PREM* | ✘ | ✔ | N/A | N/A | |
App to App | No | Opt-In | Device-level Attribution via IDFA (SAN) | Attribution Possible using PREM* | ✘ | N/A | ✔ | ✔ |
Opt-Out | Attribution Possible using PREM* | Attribution Possible using PREM* | ✘ | N/A | ✔ | ✔ | ||
Yes | Opt-In | Device-level Attribution via IDFA (SAN) | Attribution Possible using PREM* | ✘ | ✔ | N/A | N/A | |
Opt-Out | Attribution Possible using PREM* | Attribution Possible using PREM* | ✘ | ✔ | N/A | N/A | ||