We updated the logic for how Cost is displayed for Apple Ads. Get the latest here 🍎
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Overview
We have updated the logic for how cost is displayed when selecting any of the dimensions ad id/name or creative id/name but not including keyword/keyword id. Before, it would only show data for rows where the ad group has targeted a custom product page and 0 for default product pages.
Now it will show the cost for both types of product pages.
Looking to learn more about Apple Ads? View our guide here: Apple Ads