We updated the logic for how Cost is displayed for Apple Ads. Get the latest here 🍎
.png?sv=2022-11-02&spr=https&st=2025-04-24T04%3A09%3A26Z&se=2025-04-24T04%3A20%3A26Z&sr=c&sp=r&sig=xgg1JLy%2Bhc75F0%2FMgAZpYHWflheGkGwa3EuflCb1jlg%3D){kind=logo}
Overview
We have updated the logic for how cost is displayed when selecting any of the dimensions ad id/name or creative id/name but not including keyword/keyword id. Before, it would only show data for rows where the ad group has targeted a custom product page and 0 for default product pages.
Now it will show the cost for both types of product pages.
Looking to learn more about Apple Ads? View our guide here: Apple Ads