目录

1. TikTok for Business Ad Network Integration
2. TikTok for Business SKAdNetwork Integration
3. Data Sharing for TikTok

Ad Network Overview

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These are the placements supported under TikTok for Business ads platform

• TikTok
• News Feed App Series
• Pangle
• Helo

合作伙伴功能

1. 完整的 Universal Ads（全域广告归因）先决条件

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可能需要开发者

以下 Universal Ads（全域广告归因）先决条件包括提供 URI scheme 和其他可能需要开发人员的组件：

• 添加深度链接路由 & 必要的重定向

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需要开发人员

以下 Universal Ads（全域广告归因）先决条件涉及应用代码的更改：

• 实现 Branch SDK

2.启用集成

1. 访问 Branch 操作后台 (Dashboard)上的 Ads。
2. 从边栏中选择 Partner Management。
3. 搜索 TikTok for Business 。
4. 选择 TikTok for Business 。按照提供的提示登录 Tiktok。

3. 添加您的 Tiktok App ID

如果您已经拥有 TikTok App ID，请在此处提供；如果没有，请输入“N/A”来激活集成。
生成 TikTok for Business 追踪链接，并用它们在 TikTok 操作后台生成新 App。

1. Your TikTok App ID is available in your TikTok ads dashboard:
   1. 前往事件管理器。
   2. 点击您的 App。
   3. 生成您的 TikTok App ID。
2. 在您的 Branch 操作后台的 TikTok 合作伙伴页面中，前往帐户设置选项卡，然后添加您的 TikTok App ID 。

4. 启用回传

当 Branch 评估转化（安装或其他事件）时，它判定哪个广告平台或合作伙伴对产生的事件负责，然后将信用归功于相应的合作伙伴。Branch 通过您启用任何 Universal Ads（全域广告归因）集成合作伙伴时启用的回传将这些事件通知广告合作伙伴。

启用广告合作伙伴后，基本回传将自动针对 Install 和 Purchase 等事件激活。

Branch’s postback system is highly customizable; you can set up postbacks for specific events, as well as specific subsections of events, filtered by link data, user data or event properties.

You can then add additional postbacks, for example, if you wanted to add postbacks for custom events that are specific to your app like Account Created. You can also edit postbacks if there's additional data you really need to pass along to your ad partner.

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需要额外的信息

TikTok for Business requires the TikTok Event ID that corresponds to each postback. The TikTok Event IDs are already configured for branch events (see the table below), however, you must provide them for Custom events.

在 TikTok for Business 联系您的客户经理，以了解如何访问 TikTok Event ID 。

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对回传进行问题排查

有时您可能需要重置伙伴的设置。即当一个合作伙伴更新了回传模板或当您在合作伙伴安装过程中进行了错误操作。重置合作伙伴的设置可让您使用正确的信息重新启用合作伙伴集成，以准确地测量和归因转化。

请注意，通过重置合作伙伴设置，这将：

• 禁用广告伙伴
• 清除所有已保存的凭据和已设置的回传。
• 恢复广告合作伙伴的基本配置

在此处详细了解如何重置广告合作伙伴设置。

标准 Goal ID 事件映射

5. 验证集成设置

查看链接参数

默认情况下，Branch 在链接创建过程中自动附加特定于合作伙伴的链接参数。当用户点击链接时，TikTok for Business 将提供 Branch 提取并用于归因和报告目的的适当参数值。

以下是 Branch 会自动为此广告伙伴附加的链接参数：

查看归因窗口

Branch employs Attribution Windows at both the app level and the ad partner level. When you enable TikTok for Business, Branch uses the attribution windows you've selected at the app level.

但是，您可以选择使用 TikTok for Business 专门提供的归因窗口。为此，请将使用广告合作伙伴的归因窗口打开。请注意，只有归因于此广告合作伙伴的转化才会使用这些特定窗口；否则，以应用级别窗口为准。

测试回传

测试配置是非常重要的一步，我们强烈建议您花点时间完成营销 Campaign。

Learn how to Test Postbacks

6. 创建 TikTok For Business 链接

如果您正在运行付费广告活动，则需要创建一个 TikTok For Business 链接，以便我们可以将产生的 App 转化准确地归因于对应的广告合作伙伴。

TikTok For Business L链接支持延迟深度链接、Android App Link、iOS Universal Link 以及网站和 App 间的转化。

Learn how to Create A TikTok For Business Link.

在 Tiktok 广告中使用 TikTok For Business 链接

在您的 TikTok 广告帐户中：

1. 点击 Library 选项卡，然后选择 Assets > Event > Manage App Event > Create New App 以创建新应用或查看以前添加的应用。

2. 请提供应用的 Download URL Settings。（使用应用的 app store/play store 地址）

3. 在追踪设置（Tracking Settings）部分中，选择 Branch 作为您的测量合作伙伴。
4. 将 TikTok For Business 链接置于 Click Tracking URL（点击追踪 URL）字段中，然后点击确认。
5. 将 TikTok For Business 展示链接置于 Default Impression Tracking URL（默认展示追踪 URL）字段中，然后点击确认。

消耗数据

使用以下指标在 Branch 操作后台 (Dashboard) 查看与您的 TikTok 广告活动相关的费用数据：

注意：所有 cost 数据均以当地货币提取，然后使用数据存储当天该货币的汇率在操作后台上转换为美元。实际上，这意味着操作后台会在其运行时显示广告活动 cost 转换为美元的金额。

SKAdNetwork Overview

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TikTok Events

For TikTok integration, please select the Branch events with mapped TikTok events from the Standard Goal ID Event Mapping list. Currently, the SKAN configuration is not tied to postback configurations to map to a TikTok event via the 'TIKTOK EVENT ID' field, but it will be supported in near future/Q4

Using Branch to manage your Advertiser SKAdNetwork integration and display SKAdNetwork data in Branch, requires updating the Branch dashboard and updating your iOS app in one of two ways:

• OPTION 1 - Use the Branch SDK to manage all calls to SKAdNetwork
• OPTION 2 - Integrate directly with SKAdNetwork to fully control what's sent to Apple

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哪个 SDKAdNetwork 实施选项更适合您？

To learn more about the advantages of each integration approach, please read this FAQ item.

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服务器间 (server-to-server) 以及 TUNE SDK 集成

Any mobile app that uses a server-to-server integration, uses the TUNE SDK, or uses any other integration solution/kit that doesn't contain the Branch SDK directly must use OPTION 2 or leverage another 3rd party SDK to send events to SKAdNetwork

先决条件

• App is registered in the Branch dashboard
• Account is enabled with Branch Universal Ads
• App is available in the Apple App Store
• Network & publishers support SKAdNetwork and pass attribution data to Branch.

操作后台 (Dashboard) 设置

1.与 Apple SKAdnetwork 进行身份验证和集成

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可能需要开发者

验证应用需要访问 Apple 的开发人员工具 App Store Connect，因为 Branch 需要多个 ID 和一个 key 才能完成身份验证并将正确的应用同步到您的 Branch 帐户。

• Issuer ID
• Key ID
• Private Key - learn how to generate a Private Key

要配置 SKAdNetwork 功能，您需要：

1. Navigate to the SKAdNetwork Configuration Tab in the Branch Dashboard
   a. In the left-hand navigation, under Channel & Links, click on Ads.
   b. In the Ads sub-menu, click on SKAdNetwork.
   c. On the SkAdNetwork page, click on the Configuration tab.

4. 在身份验证选项卡上，请提供以下 App Store Connect 信息：
   a. 发行者 ID
   b.密钥 ID
   c.私人密钥
   -选择"Admin"或"App Manager"访问级
5. 点击Save & Continue。

6. 一旦您的 App Store Connect 帐户通过身份验证（用绿色的对号标记），请确认已同步正确的应用，然后点击集成。

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App Store Connect 凭证

App Store Connect 凭证用于一次性检查以确认 App 所有权。在“App Integration（应用集成）”步骤完成后，可移除这些凭证（“应用集成”旁出现绿色复选标记）。选择“Reset App Store Credentials（重置 App Store 凭证）”可将凭证删除。只要完成了“应用集成”步骤，SKAdNetwork 集成即已完成且有效。

2.选择加入 Branch SDK 支持

In the SKAdNetwork Config section of the Branch dashboard, select the YES radio button to have the Branch SDK handle all calls to SKAdNetwork.

如果您有如下计划，请不要选择加入:

• Integrate directly with SKAdNetwork and call the SKAdNetwork functions natively.
• 使用另一个第三方库来处理应用与 SKAdNetwork 的交互。

3.为事件分配转化值

• In the SKAdNetwork Config section of the Branch dashboard, select all app events you want Branch to send to Apple for attribution.
• You may optionally select a Customer Event Alias and/or a Revenue Range to further distinguish the conversion value.
• Assign unique values to each event (Apple accepts any number from 0 to 63) that represent their level of importance to you, where 63 is the highest priority and 0 is the lowest priority. Apple will always use the event with the highest priority, regardless if an event with a lower priority was tracked afterward.

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Revenue Range Guidance

• Revenue range is available for all Commerce Events where revenue is available on the event (Purchase, Add to Cart, Add to Wishlist, View Cart, Initiate Purchase, Add Payment Info, Click Ad, View Ad, Reserve, Spend Credits).
• Revenue must be entered as USD on the dashboard. Branch will convert revenue with different currencies on events to USD.
• Revenue ranges must not overlap for the same event (Ex: 1-100, 50-150).
• Lower Bound Revenue is inclusive, Upper Bound Revenue is exclusive.
• While not necessary, it is recommended to include both a lower + upper bound on every event.

SKAdNetwork Reporting

You may view the performance of your SKAdNetwork campaigns through the SKAdNetwork Activity Tab.

For additional details on the reporting capabilities, dimensions, etc. please see the following guides:

• SKAdNetwork Data
• SKAdNetwork 分析操作后台 (Dashboard)

Data Sharing for TikTok

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Data Purge & Sharing

• Branch will purge last-attributed data after 60 days.
• TikTok data is not shared with third parties.
  • Data/analytics partners integrated with Branch will not receive TikTok data (both click and view data).

Branch keeps all of the event data that was sent from TikTok on the event, such as mobile device ID. Branch wipes all data that we would not have without TikTok sharing, such as campaign info.

View-Through Data

You may access some view-through attributed conversion data through Branch's Custom Exports API and Webhooks using the following fields:

When conversions are attributed to TikTok ad campaigns, you exports/webhooks will populate the following fields:

Note: Any other attributed touch fields will still be reported as null.

When viewing impression-attributed data and reports in the Branch Dashboard, only aggregate data is available.