Pinterest

概述

Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more.
With billions of Pins on Pinterest, you'll always find ideas to spark inspiration. When you discover Pins you love, save them to boards to keep your ideas organized and easy to find.

PARTNER CAPABILITIES

Partner Capabilities

细节

Company Type

  • 广告网络
  • DSP
  • 发行人
  • RTB
  • 自助

深度链接API

支持的

归因

  • Click-Through Attribution
  • 浏览型归因

Ad Campaign Types

  • Acquisition campaigns
  • Retargeting campaigns

Ad Formats

Click Types

  • Server-side click

支持的平台

  • iOS
  • 安卓
  • Windows
  • Mac OS
  • Unix
  • Tizen

Link Wrapping

Not Supported

Cost Ingestion Support

支持的

Cost Ingestion Types

  • Click/impression tracking link
  • API

Pricing Models

  • 每次点击费用
  • CPM
  • 每次转化费用
  • CPV
  • CPL

1.完整的通用广告先决条件

📘

可能需要开发者

以下通用广告先决条件包括提供URI方案和其他可能需要开发人员的组件:

🚧

需要开发人员

以下通用广告先决条件涉及应用代码的更改:

2.启用集成

  1. Visit the Ads page on the Branch dashboard.
  2. 从边栏中选择Partner Management
  3. 搜索Pinterest
  4. Select Pinterest, and click Save & Enable.

3.启用回发

当Branch评估转化(安装或其他事件)时,它确定哪个广告网络或合作伙伴负责生成操作,然后将功劳归功于适当的合作伙伴。 Branch会通过回传将这些事件通知广告合作伙伴,当您启用任何Universal Ads集成合作伙伴时,回传便会打开。

Basic postbacks will automatically be activated for events like Install and Purchase when you enable your ad partner.

Branch的回发系统高度为可定制 ;您可以为特定事件以及事件的特定子部分设置回发,并按链接数据,用户数据或事件属性进行过滤。

You can then add additional postbacks, for example, if you wanted to add postbacks for custom events that are specific to your app like Account Created. You can also edit postbacks if there's additional data you really need to pass along to your ad partner.

🚧

Additional Information Required

Pinterest requires the Pinterest Tag ID that corresponds to each postback. Please make sure you provide these and click Save.

Talk to your Account Manager at Pinterest to learn how to access your Pinterest Tag ID.

❗️

Troubleshoot Postbacks

有时您可能需要重置伙伴'的设置。即当一个合作伙伴更新他们的回发模板或当你也许'已经取得的合作伙伴安装过程中的错误。重置合作伙伴'的设置可让您使用正确的信息重新启用合作伙伴集成,以准确地度量和属性转换。

Note, by resetting your partner settings, this will:

  • Disable the ad partner
  • Clear out all of your saved credentials and postbacks that are already setup
  • Return the ad partner to its basic configuration

Learn more here on how to reset your ad partner's settings.

4. Verify Integration Setup

View Link Parameters

Please review link parameters to make sure you're familiar with the data Branch is sending to the partner on your behalf.

The parameters you see here are added to this networks links by default. This list is shown here for reference and cannot be edited.

View Attribution Windows

When you enable Use Ad Partner Attribution Windows, the defaults from the app-level are auto-loaded. Please contact your Ad Partner if they require different settings to ensure you input the correct attribution window lengths.

Learn more about Branch's Attribution Windows.

测试回发

测试配置是非常重要的一步,我们强烈建议您花点时间完成营销活动。

Learn how to Test Postbacks

5. Create a Branch Link

If you are running paid advertising campaigns, you'll want to create a Branch Ad Link so we can accurately attribute resulting app conversions to the appropriate advertising partner.

Branch Ad Links support deferred deep linking, Android App Links, and iOS Universal Links, as well as web and app conversions.

Learn how to Create A Branch Ad Link.

6. Create a Campaign

  1. Use a direct link to the Apple Store or Google Play Store in the Destination URL field.
  2. Remove $idfa_sha1={sha1_advertising_id} from your Branch Link if your Destination URL goes to the Google Play Store.
  3. Remove $aaid_sha1={sha1_advertising_id} from your Branch Link if your Destination URL goes to the Apple Store.
  4. Place your Branch link in the Click Tracking URL.
  5. Avoid using the View Tracking URL until further notice.

7. Troubleshoot

如果您在Pinterest上运行广告系列,而在Branch上出现归因问题,请检查您是否使用了正确的跟踪链接:

  1. Link to the Apple AppStore or Google Play.
  2. 在“分支”仪表板上生成的“单击”和“印象”链接如下所述进行配置。

验证链接格式

点击跟踪链接

https://branchster.app.link/9kLGbtxJo2?%243p=a_pinterest&&%24idfa_sha1={sha1_advertising_id}&%24s2s=true&~ad_set_id={ad_group_id}&~ad_set_name={ad_group_name}&~campaign={campaign_name}&~campaign_id={campaign_id}&~click_id={click_id}&~creative_id={creative_id}&~creative_name={creative_name}&~secondary_publisher={publisher](https://branchster.app.link/9kLGbtxJo2?%243p=a_pinterest&%24aaid_sha1={sha1_advertising_id}&%24idfa_sha1={sha1_advertising_id}&%24s2s=true&~ad_set_id={ad_group_id}&~ad_set_name={ad_group_name}&~campaign={campaign_name}&~campaign_id={campaign_id}&~click_id={click_id}&~creative_id={creative_id}&~creative_name={creative_name}&~secondary_publisher={publisher)

展示跟踪链接

https://impression.link/impression?branch_key=key_live_hkDytPACtipny3N9XmnbZlapBDdj4WIL&%243p=a_pinterest&%24s2s=true&%24aaid_sha1={sha1_advertising_id}&~ad_set_id={ad_group_id}&~ad_set_name={ad_group_name}&~branch_ad_format=App%20Only&~campaign={campaign_name}&~campaign_id={campaign_id}&~click_id={click_id}&~creative_id={creative_id}&~creative_name={creative_name}&~feature=paid%20advertising&~secondary_publisher={publisher](https://impression.link/impression?branch_key=key_live_hkDytPACtipny3N9XmnbZlapBDdj4WIL&%243p=a_pinterest&%24s2s=true&%24aaid_sha1={sha1_advertising_id}&~ad_set_id={ad_group_id}&~ad_set_name={ad_group_name}&~branch_ad_format=App%20Only&~campaign={campaign_name}&~campaign_id={campaign_id}&~click_id={click_id}&~creative_id={creative_id}&~creative_name={creative_name}&~feature=paid%20advertising&~secondary_publisher={publisher)

Since Pinterest users server-to-server clicks, make sure the following parameters are always present on the link:

  • %24s2s = true
    • 必须始终存在于链接上
  • %24aaid_sha1 = {sha1_advertising_id}
    • 仅对于Android广告系列,必须从iOS广告系列的链接中删除
  • %24idfa_sha1 = {sha1_advertising_id}
    • For iOS campaigns only, must be removed from the link for Android campaigns
      Only one OS-specific Advertiser Identifier parameter must be on the link: either %24idfa_sha1 for iOS or %24aaid_sha1 for Android campaigns.

Most Common Issues

  • 链接上缺少广告商ID
    • 解决方案:添加特定于操作系统的广告商标识符
  • 链接上显示的两个广告商ID
    • 解决方案:仅保留一个特定于操作系统的广告商标识符
  • 点击被分支反欺诈规则阻止-GEO_CONFLICT
    • Pinterest currently can’t provide the user’s IP address and this can cause a GEO_CONFLICT Fraud Rule. If you use a GEO_CONFLICT fraud rule, we recommend either disabling it or not running on Pinterest until they are able to pass the client IP to MMPs.