TikTok Data & Reporting

概述

After connecting TikTok For Business to Branch, data will seamlessly flow between the two to measure your campaigns' performance. It is helpful to know what kinds of data are passed to each platform to properly compare campaigns and optimize future campaigns. The Branch Dashboard will also populate with helpful reports for campaign measurement.

Mapping Between TikTok & Branch

Campaign Data Mapping

Branch 数据	TikTok Data	定义	可能的值
`~campaign`	campaign_name	产生广告事件的 Campaign 的广告主定义的 Campaign 名称。此值不能保证是唯一的。	Light Bright Launch
`~campaign_id`	campaign_id	产生广告事件的 Campaign 的数字 Campaign ID。此值保证是唯一的。	15292426
`~ad_set_name`	ad_group_name	The advertiser-defined ad group name of the campaign that produced the ad event. This value is not guaranteed unique.	“Example name”
`~ad_set_id`	ad_group_id	与广告事件一起产生的广告组的数字 ID。	235465654654
`~ad_name` & `~creative_name`	ad_name	The advertiser-defined ad name of the campaign that produced the ad event. This value is not guaranteed unique.	广告名称
`~ad_id` & & `~creative_id`	ad_id	The numeric adID of the campaign that produced the ad event. This value is guaranteed unique.	123456
`~placement`	位置	The advertiser-defined placement name of the campaign that produced the ad event. This value is not guaranteed unique.	位置
`last_attributed_touch_type`	attribution_type	The type of attribution of the last touch event	点击或展示

Event Mapping

This is the standard Branch events to TikTok for Business pre-defined event mapping. You can choose to select any Branch event you want to link and map the field with one of the predefined TikTok For Business (SAN) event names.

Branch Event	TikTok 事件	TikTok Event Enum (For reference)
INSTALL	Install	0
OPEN	LaunchAPP	129
ACHIEVE_LEVEL	AchieveLevel	40
ADD_PAYMENT_INFO	AddPaymentInfo	127
ADD_TO_WISHLIST	AddToWishlist	128
INITIATE_PURCHASE	Checkout	20
COMPLETE_TUTORIAL	CompleteTutorial	131
CLICK_AD	InAppADClick	132
VIEW_AD	InAppAdImpr	133
ADD_TO_CART	AddToCart	22
LOGIN	登录	114
PURCHASE	购买	2
RATE	频率	138
COMPLETE_REGISTRATION	注册	1
SEARCH	搜索	140
SPEND_CREDITS	SpendCredits	141
START_TRIAL	StartTrial	142
SUBSCRIBE	Subscribe	143
UNLOCK_ACHIEVEMENT	UnlockAchievement	144
VIEW_ITEM	ViewContent	29
	CreateGroup	135
	CreateRole	39
	GenerateLead	24
	JoinGroup	134
	LoanApplication	118
	LoanApproval	105
	LoanDisbursal	103

Branch Dashboard Reports

Available Dimensions to Compare By

维度	Supported?
Clicks	是
Cost	是
Impressions（展示）	是
功能	是
渠道	是
Campaign	是
标记	否
阶段	否
广告合作伙伴	是
操作系统	是
平台	是
Keyword	否
Campaign ID	是
广告集名称	是
Ad Set ID	是
Ad Name	是
Ad ID	是
放置	是
Last Touch Type	是

Cost Metrics Data

分析标签	描述	Used For
Cost	总费用	Sum of cost
ROI	投资 cost。利润占成本的百分比	(Revenue-Cost) * 100 /Cost
ROAS	广告支出回报率收入占 cost 的百分比	Revenue/Cost
eCPI	每次安装的有效 cost。广告活动的总 cost 除以带来的安装次数。	Cost / Installs（eo_installs）
eCPC	每次点击的有效 cost。广告活动的总 cost 除以点击次数。	Cost / Clicks（eo_clicks）
eCPM	每次展示的有效 cost（千次展示）。广告活动的总 cost 除以展示次数/ 1000	Cost / (Impressions / 1000) (eo_impressions)
eCPA	每次购买的有效 cost	Cost / Purchases