TikTok Data & Reporting

概述

After connecting TikTok For Business to Branch, data will seamlessly flow between the two to measure your campaigns' performance. It is helpful to know what kinds of data are passed to each platform to properly compare campaigns and optimize future campaigns. The Branch Dashboard will also populate with helpful reports for campaign measurement.

Mapping Between TikTok & Branch

Campaign Data Mapping

Branch 数据

TikTok Data

定义

可能的值

~campaign

campaign_name

产生广告事件的 Campaign 的广告主定义的 Campaign 名称。此值不能保证是唯一的。

Light Bright Launch

~campaign_id

campaign_id

产生广告事件的 Campaign 的数字 Campaign ID。此值保证是唯一的。

15292426

~ad_set_name

ad_group_name

The advertiser-defined ad group name of the campaign that produced the ad event. This value is not guaranteed unique.

“Example name”

~ad_set_id

ad_group_id

与广告事件一起产生的广告组的数字 ID。

235465654654

~ad_name & ~creative_name

ad_name

The advertiser-defined ad name of the campaign that produced the ad event. This value is not guaranteed unique.

广告名称

~ad_id & & ~creative_id

ad_id

The numeric adID of the campaign that produced the ad event. This value is guaranteed unique.

123456

~placement

位置

The advertiser-defined placement name of the campaign that produced the ad event. This value is not guaranteed unique.

位置

last_attributed_touch_type

attribution_type

The type of attribution of the last touch event

点击或展示

Event Mapping

This is the standard Branch events to TikTok for Business pre-defined event mapping. You can choose to select any Branch event you want to link and map the field with one of the predefined TikTok For Business (SAN) event names.

Branch Event

TikTok 事件

TikTok Event Enum (For reference)

INSTALL

Install

0

OPEN

LaunchAPP

129

ACHIEVE_LEVEL

AchieveLevel

40

ADD_PAYMENT_INFO

AddPaymentInfo

127

ADD_TO_WISHLIST

AddToWishlist

128

INITIATE_PURCHASE

Checkout

20

COMPLETE_TUTORIAL

CompleteTutorial

131

CLICK_AD

InAppADClick

132

VIEW_AD

InAppAdImpr

133

ADD_TO_CART

AddToCart

22

LOGIN

登录

114

PURCHASE

购买

2

RATE

频率

138

COMPLETE_REGISTRATION

注册

1

SEARCH

搜索

140

SPEND_CREDITS

SpendCredits

141

START_TRIAL

StartTrial

142

SUBSCRIBE

Subscribe

143

UNLOCK_ACHIEVEMENT

UnlockAchievement

144

VIEW_ITEM

ViewContent

29

CreateGroup

135

CreateRole

39

GenerateLead

24

JoinGroup

134

LoanApplication

118

LoanApproval

105

LoanDisbursal

103

Branch Dashboard Reports

Available Dimensions to Compare By

维度

Supported?

Clicks

:白色复选标记:

Cost

:白色复选标记:

Impressions(展示)

:白色复选标记:

功能

:白色复选标记:

渠道

:白色复选标记:

Campaign

:白色复选标记:

标记

:X:

阶段

:X:

广告合作伙伴

:白色复选标记:

操作系统

:白色复选标记:

平台

:白色复选标记:

Keyword

:X:

Campaign ID

:白色复选标记:

广告集名称

:白色复选标记:

Ad Set ID

:白色复选标记:

Ad Name

:白色复选标记:

Ad ID

:白色复选标记:

放置

:白色复选标记:

Last Touch Type

:白色复选标记:

Cost Metrics Data

分析标签

描述

Used For

Cost

总费用

Sum of cost

ROI

投资 cost。利润占成本的百分比

(Revenue-Cost) * 100​​ /Cost

ROAS

广告支出回报率收入占 cost 的百分比

Revenue/Cost

eCPI

每次安装的有效 cost。广告活动的总 cost 除以带来的安装次数。

Cost / Installs(eo_installs)

eCPC

每次点击的有效 cost。广告活动的总 cost 除以点击次数。

Cost / Clicks(eo_clicks)

eCPM

每次展示的有效 cost(千次展示)。广告活动的总 cost 除以展示次数/ 1000

Cost / (Impressions / 1000)

(eo_impressions)

eCPA

每次购买的有效 cost

Cost / Purchases