Branch 认证合作伙伴计划

概述

所有 Branch 合作伙伴都必须满足严格的技术标准,包括进行端到端测试以及遵循 campaign 最佳实践,比如将数据差异控制在10%以下。

要想获得 Branch 认证,所有合作伙伴都必须满足更高的技术要求,包括传递子渠道数据以及发送 campaign,广告名称以及设备 ID。此外,他们还需要同意 SLA 以解决 campaign 有关问题,且至少有5个活动客户通过 Branch 进行归因。

此外,所有认证合作伙伴均已同意与 Branch 合作打击移动广告欺诈行为,对构成欺诈的共同定义达成共识,并发送用于应用内流量的子渠道及设备 ID。

随着新型欺诈行为的出现及营销者加强 campaign 透明度的要求,对认证合作伙伴的技术要求也将日益提高。

Branch 认证计划级别

  • Branch 认证合作伙伴—基本技术验证 (Basic Tech verification, BVP)
    • 每个合作伙伴必须遵守基本技术验证要求
  • Branch 认证合作伙伴—BCP(基本技术验证 +先进技术+业务要求)
    • 业务量增加并符合高级技术要求的合作伙伴

认证合作伙伴技术要求

  • Follow Branch Partner Best Practices
  • 传递 campaign 数据
    —Campaign 和渠道级别
    —广告集合和广告层级数据(子发行商,子站,子 campaign,子广告数据)
    —设备 ID(IDFA/AAID)
    —Campaign ID(如有)。
  • 填写合作伙伴资料表单并每年进行更新/验证

认证合作伙伴技术要求

对认证合作伙伴的技术要求包括以下内容:

  • 每月至少有5次移动 app campaign,平均每6个月与 Branch 进行合作
  • 合作伙伴承诺8小时的服务等级协议(SLA)解决集成问题,并承诺24小时的服务等级(SLA)协议解决差异。
  • 将 Branch 的指标作为记录系统,或将已报告安装数与申明的安装数之间的差异控制在小于10%的水平
  • 收到来自至少3位客户的推荐
  • 这些培训还有待开发。在此之前,我们可以要求合作伙伴的支持中心及销售团队接受 Branch 的培训。一项高级别要求提出合作伙伴在其测试应用中要有 Branch SDK 及自己的操作后台(Dashboard)。
  • 通过 API 提供广告支出数据
  • 承诺小于10%的应用安装欺诈率。我认为这应该采取由 Branch 领导的广告合作伙伴联盟形式,致力于降低欺诈水平。对于成为 Tier 2 级别,合作伙伴必须同意参与这种努力方式。
  • 通过确保系统跟 Branch Link 重定向一致(包括参数传递和书面支持文档)来支持或促进 Branch Link。
  • 请准备一页的共同价值陈述
  • 发布集成指南(至少链接至 Branch 的文档)

Branch 认证合作伙伴名单

虽然每个 Brach 广告合作伙伴都是经 Branch 机构认证的合作伙伴,但以下列出的合作伙伴已满足成为 Branch 机构认证合作伙伴的要求。

认证合作伙伴指南合作伙伴描述
图片图片AdColony is a mobile video ad network offering full-screen quality video ads through its Instant-Play™ technology for brands and apps.
图片图片Adikteev is an ad-tech startup that focuses on moment targeting and engagement advertising technology.
图片图片MAAS (Powered by Affle) is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant Mobile Advertising.
图片图片Appnext is a leading mobile discovery platform, helping millions of users experience apps at the right moments throughout the day. Every day over 700M users worldwide are interacting with Appnext-powered app recommendations tailored to their preferences, daily habits, and unique real-life context.
图片图片Awin network offers a global community of people, technology and business intelligence insights. Awin helps to connect advertisers to a larger audience base through its huge network of publishers. No matter what type of partner, level of service, or tools your business needs, Awin provides solutions to drive sustainable growth.
图片图片Bold Screen Media is a video and performance network focusing on transparent performance that passing all metrics including app placement name.
图片图片Digital Turbine is a mobile marketing platform designed to perform with quality and scale for advertisers & enhance the end-user experience.
图片图片IconPeak provides a combination of in-house technology and powerful data-driven approach that reaches your marketing goals by delivering most engaged users for your mobile apps.
图片图片InMobi is the world’s leading mobile marketing and advertising platform provider, offering everything today’s CMOs need to reach, target, obtain and retain their target audiences.
图片图片IronSource builds technologies that help app developers take their apps to the next level, including the industry’s largest in-app video network, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
图片图片IronSource Aura builds technologies that help app developers take their apps to the next level, including the industry’s largest in-app video network, a robust mobile ad mediation platform, and a data-driven user acquisition platform.
图片图片Jampp is a DSP that combines behavioral data with predictive and programmatic technology to help advertisers retarget mobile app customers.
图片图片Liftoff is a full-service mobile app marketing and retargeting platform that uses post-install data to run true ROI-optimized user acquisition and retention campaigns.
图片图片Manage is a fully-managed mobile marketing partner that is committed to helping marketers achieve their advertising goals efficiently and at scale through programmatic buying. Specialties include user acquisition, re-targeting and branding campaigns.
图片图片MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company's founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.
图片图片Mobupps is managing on its platform media from over 1500 direct app-developers WW, monetizing their users by a display and video ads – integrated via API. Our media is spread out across 45 different markets, including GEOs like Germany, France, Spain, the US, UK, Canada, Australia and more.
图片图片Mobusi empowers both Advertisers and Publishers to reach and exceed their high demanding targets. With over 5 million leads per month worldwide, we maximize revenue obtained by our media partners thanks to our global coverage and optimization algorithms.
图片图片Moloco is a leading mobile adtech company that unlocks the value of data through advertising. Utilizing proprietary lookalike modeling, deep learning prediction engine, and 100% RTB inventory, we empower our partners to grow their mobile businesses through marketing and monetization.
图片图片Partnerize is a partner marketing technology that helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize platform is a solution for forming, managing, analyzing, and forecasting partner marketing programs.
图片图片Perform[cb] is the #1 Performance Marketplace in the world, offering strategic plans tailored to meet our clients’ specific marketing goals – all while only paying for new customers vs. simply impressions or clicks.
图片图片Reddit is an online community where users submit, vote, and comment on content, news, and discussions. Nicknamed "the front page of the internet,"​ Reddit is one of the top ten sites in the United States (source: Alexa), with hundreds of millions of users each month on desktop, mobile web, and our official Android/iOS apps.
图片图片Remerge is the only DSP that offers data-secure retargeting, engaging audiences with personalized creatives at the user-level while providing continuous, transparent, and verifiable incrementality measurement.
图片图片RTB House State-of-the-art retargeting, powered by deep learning, made to achieve your digital campaign goals.
图片图片Tapjoy is a leading mobile advertising and app monetization company. We empower advertisers to connect with over 800 million monthly active users through value exchange advertising that drives awareness, engagement and high-value growth metrics.
图片图片The Trade Desk powers advertising campaigns using advanced targeting, online & offline attribution, and detailed reporting that capture the consumer journey from initial impression to conversion.
图片图片TikTok For Business an all-in-one marketing solutions platform across some of the world's fastest-growing mobile apps. Reach new audiences. Grow your business and reach new audiences by connecting with the consumers of tomorrow in 20+ markets worldwide.
图片图片Vungle is the leading performance marketing platform for in-app video ads. Advertisers depend on Vungle's creative and LTV optimization technologies to reach and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience.
图片图片Wider Planet is the 1st largest local DSP(Demand Side Platform) and DMP(Data Management Platform) in Korea.
图片图片YouAppi’s 360 Platform is the leading growth marketing platform for premium mobile brands. By combining the power of machine learning with YouAppi’s proprietary predictive algorithms and cohort technology, YouAppi can analyze the mobile content consumption patterns of over two billion users, converting data into profitable users.

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