Snap

Power your Snap mobile ads with Branch Universal Ads.

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概述

Branch can help track your Snap Ad campaigns through our integration with Snap.

Snap 是一个自归因平台 (SAN)。

Snap Campaign 追踪可以向您显示归因于 Snap 的安装和转化事件数量,从而使您可以在广告费上做出明智的决定。

Branch 和 Snap 支持以下 Campaign 目标以及 goal-based 出价目标的移动应用转化归因:

Campaign 目标

Goal-Based 出价目标

将流量吸引到应用

获客

  • 向上滑动
  • Install
  • 应用内购买
  • 添加到购物车
  • 应用注册

将流量吸引到应用

再次参与

  • 向上滑动
  • 打开应用(再次参与)
  • 应用购买(再次参与)

先决条件

开始之前,请确保已确认以下内容。

  • 首先,必须将 iOS 和 Android 的 Branch SDK 集成到您的应用中。
  • You must also collect the IDFA on iOS, or the AAID on Android. For specifics, refer to the set up guide for iOS and Android respectively.
  • 确保通过 SDK 追踪所有必要的事件。

通过 Snap 进行身份验证

  1. Navigate to the partner management tab and search for Snap.
  2. 点击 Log in with Snapchat
  3. 请阅读并接受 Snap Advertiser Agreement 条款。

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需要是 Branch 管理员

您必须是 Branch 帐户的管理员才能接受 Snap Advertiser Agreement 条款。您必须接受条款以追踪您的 Snap 广告。

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  1. 登录到 Snap。登录后,接受权限,然后点击 Continue
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警告

Due to an issue with Snap Login, if you see the Snap "My Account" screen after logging in, you'll need to manually return to the Branch dashboard at https://dashboard.branch.io/ads/partner-management/a_snap?tab=settings. Click Log in with Snapchat again in the same browser, and you should see the Continue button instead of the login screen.

  1. 点击 Continue 返回到 Branch 操作后台 (Dashboard)。
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  1. 确认您要追踪的广告帐户。
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  1. Enter your Snap App ID. To use different IDs for your Android and iOS apps, check the Use different iOS and Android app IDs. To add multiple Snap app IDs, separate each value with a comma like app ID 1,app ID 2,app ID 3

注意 :Snap App ID 是可选的。在身份验证&归因时 ID 不是必须项。

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  1. 点击 Save 完成。
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连接多个帐户

所有 SAN(包括 Snap)均接受多个帐户。但是,只有单个 Branch 用户可以验证集成。这意味着单个用户必须有权访问您希望连接的所有帐户。

注意: Snap 测量集成要求您在“链接设置”页面上配置 Android 和 iOS 应用。如果尚未设置,则将无法追踪广告,并且可能会看到验证警告。

Viewing Snap Data

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Data Purge

  • Branch will purge last-attributed data after 60 days.

在信息中心上查看归因

All attribution can be visible on the Branch dashboard summary page. All installs and opens registered from this channel will automatically be tagged with Ad PartnerSnap. Other analytics tags will reflect the campaign, ad squad and ad names you set up in the Snap Ads dashboard.

请注意,这些统计信息是仅限于页面顶部的日期范围 。如果您需要,可以扩大范围。

Data Mapping

事件名称

Branch supports sending Standard and Custom Events to Snap. Here are the mappings for Branch events to Snap events.

默认情况下,下表中的所有事件都将发送到 Snap。

Branch Event Name

Snap Event Name

INSTALL

APP_INSTALL

VIEW_ITEM

VIEW_CONTENT

ADD_TO_CART

ADD_CART

INITIATE_PURCHASE

START_CHECKOUT

PURCHASE

PURCHASE

ADD_PAYMENT_INFO

ADD_BILLING

COMPLETE_REGISTRATION

SIGN_UP

SEARCH

SEARCH

ACHIEVE_LEVEL

LEVEL_COMPLETE`

OPEN / REINSTALL

APP_OPEN

SUBSCRIBE

SUBSCRIBE

CLICK_AD

AD_CLICK

VIEW_AD

AD_VIEW

COMPLETE_TUTORIAL

COMPLETE_TUTORIAL

INVITE

INVITE

LOGIN

LOGIN

SHARE

SHARE

RESERVE

RESERVE

UNLOCK_ACHIEVEMENT

ACHIEVEMENT_UNLOCKED

ADD_TO_WISHLIST

ADD_TO_WISHLIST

SPEND_CREDITS

SPENT_CREDITS

RATE

RATE

START_TRIAL

START_TRIAL

VIEW_ITEMS

LIST_VIEW

custom

CUSTOM_EVENT_1

custom

CUSTOM_EVENT_2

custom

CUSTOM_EVENT_3

custom

CUSTOM_EVENT_4

custom

CUSTOM_EVENT_5

The below events can be sent to Snap by registering custom events that exactly match the Branch custom event name below. Snap does not accept other custom events, so they will not be sent to Snap.

Branch 自定义事件名称Snap event name
SAVESAVE
PAGE_VIEWPAGE_VIEW

Campaign Data

Branch 将以下数据字段从 Snap映射到 Branch。

Branch 数据Snap 数据
~campaigncampaign_name
~campaign_idcampaign_id
~ad_set_namead_squad_name
~ad_set_idad_squad_id
~ad_namead_name
~ad_idad_id

metadata

Branch metadataSnap metadata描述
SKU(清单)item_ids国际物品编号(EAN)(如果适用)或其他产品或类别标识符。
Quantitynumber_items项目数。
revenueprice转换事件的货币值,采用浮点格式。请不要在值中包含货币符号或逗号。 (例如,单个值:price = 34.24,多个值:price = 99.43,45.34; 34.27)
currency_codecurrency采用标准 ISO 4217 代码的货币(例如 EUR,USD,JPY)。如果包括价格,则为必需。
transactionIDtransaction_id交易 (transaction) ID。
searchQuerysearch_string搜索的文本 string。
custom_data.levellevel游戏中的 level。

消耗数据

问题排查

差异

  • Snap Ads Manager time zones are set at the time your ad account is created. You can see your Snap time zone in your Snap Ad Account Settings, but you cannot change it. You can change your Branch dashboard time zone in Account Settings to match.

  • Verify your Snap attribution windows match your Branch attribution windows. Ask your Snap account manager for your attribution windows. Your Branch windows are visible either in Link Settings (global windows) or in the Attribution Windows section of the Snap entry in Ads Partner Manager. Snap windows can be configured under "Customize Columns" in the Snap UI.

    快照-归因窗口快照-归因窗口

  • When deep linking, create a link via the Branch dashboard. If you are running an app campaign, please ensure your link has %24deeplink_no_attribution=true as a query parameter to remove that link's ability to claim attribution, otherwise the link may claim attribution over the SAN claim. The link will still deep link.

  • Snap 的报告 API 在广告分析标签之外未提供任何 "compare by" 功能。因此,例如,您无法按平台,操作系统或国家/地区比较“按点击”和“展示”数据。

导出 Snap 数据

您可以在 Branch 操作后台 (Dashboard)的各个页面上查看有关展示,点击,安装,打开和转化事件的分析。

我们无法将设备级别的 Snap 归因数据发送给第三方。因此,我们无法通过数据集成发送归因于 Snap 的事件。请改为考虑内部分析此数据(使用 Webhooks,Daily Export API 或 CSV 导出),或使用 Branch 操作后台 (Dashboard) 来满足您的所有分析和归因需求。

Snap SKAdNetwork

Branch 和 Snap 已为 SKAdNetwork 集成!对于使用 Branch SDK 的客户,Branch 将提供 Snap 转换价值映射以优化广告活动。

Snap 要求使用 Snap 事件名称才能利用该映射。为了适应,只要您在“合作伙伴管理->事件配置”下映射了正确的事件,Branch 就会为您的转化值发送 Snap 事件名称。

要检查我们是否将为您的转换值映射发送 Snap 事件名称:

  1. 前往 Ads --> Partner Management --> Snap --> Event Config
  2. Add Branch MMP to Snap. Select Branch from the 'Please share postbacks with this MMP' drop down field in the Snap App Details
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  1. 确保将用于转换值的 Branch 事件映射到相应的 Snap 事件名称

高级

Snap 应用 ID

Snap App IDs are generated by an advertiser in Snap’s Business Manager or when they register their app for Snap at https://kit.snapchat.com/ and tied to the advertiser’s organization ID. Snap App IDs are associated to an advertiser’s organization in Snap’s ad platform. If the Snap App ID is generated in Snap Kit, it will need to be linked to their organization in Business Manager.

广告主将只能通过其广告在具有 Snap App ID 的回传事件中在 Snap 广告平台内的移动测量事件中建立移动应用自定义受众。

Learn more about the Snap App ID.

Snap Audience Network

Snap Audience Network(SDK 和 RTB)是一个广告客户可以在其中扩展其 Campaign 覆盖范围的平台,而不仅仅限于 Snapchat。转化归因与 Snapchat 转化归因相同,广告主将能够在 Snapchat 和
Snap Audience Network(SAN)运行 Campaign。

Learn more about Snap Custom Audiences.

在 Snap Campaign 中使用 Branch Link

Branch Link 不是归因所必需的,但是,如果您尝试使用延迟深度链接(在安装+启动后将用户发送到特定页面),则可以在 Drive Traffic to App Campaign 类型中插入 Branch Link。

Drive Traffic to App Campaign 中使用 Branch Link:

  1. 从 Branch 操作后台 (Dashboard)生成/获取 Branch Link。
  2. Set up your Snap campaign, selecting Drive Traffic to App.
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  3. Build Your Ads 页上:
    1. 将您的 Branch Link 粘贴到 DEEPLINK URI 字段中。
    2. Select Web Site as the FALLBACK TYPE to ensure deferred deep linking via your Branch link.
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  4. 完成构建您的 Snap Campaign。

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延迟深链接所需的备用网站

Please ensure you choose Web Site as the FALLBACK TYPE and inserting the same Branch link into the provided field. If you choose App Install as the FALLBACK TYPE, users not properly routed will be sent to the App Store without the Branch link and deferred deep linking will not occur.

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代理商管理的 Campaign


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