自归因网络平台(SANs)

Integrate your Self-Attributing Network with Branch for your mobile app attribution and deep linking.

概述

Self-Attributing Networks (SANs) are popular ad networks that Branch integrates with to support deep linking and attribution for your mobile apps. Through these robust integrations, you can gain insight into ad conversions across every device and platform to understand true campaign ROI. Every SAN will integrate differently with Branch as the mobile measurement partner (MMP) and will vary in campaign, attribution, deep linking, and deferred deep linking Deferred Deep Linking (DDL) support.

Supported SANs:

  • Google
  • Facebook
  • Apple Search Ads
  • Snap
  • Twitter
  • TikTok 商业版
  • Yahoo

For additional details, view our guide on What is a Self-Attribution Network?.

SAN Ad Campaigns Support

Google

广告活动类型

Attribution Type

Deep Linking Support

Branch Link Support

App Installs (UAC)

via MMP API

  • SAN DDL

不适用

App Engagement (UACe)

via MMP API

  • Universal Links(通用链接)
  • App Links
  • URI Scheme

不适用

展示

via Branch Link

  • Universal Links(通用链接)
  • App Links
  • SAN DDL

Display Ad Link

搜索

via Branch Link

  • Universal Links(通用链接)
  • App Links
  • SAN DDL

Search Ad Link

Discovery

via Branch Link

  • Universal Links(通用链接)
  • App Links
  • SAN DDL

Display Ad Link

Video

via Branch Link

  • Universal Links(通用链接)
  • App Links
  • SAN DDL

Display Ad Link

购物

via Branch Link

  • Universal Links(通用链接)
  • App Links
  • SAN DDL

Display Ad Link

Facebook

广告活动类型

目的

Attribution Type

Deep Linking Support

Branch Link Support

App Conversion

Conversion

via MMP API

  • Universal Links(通用链接)
  • App Links

Based on Adset Traffic:

  • App - App Install Ad Link
  • Web - Display Ad Link

App Installs

Consideration

via MMP API

  • SAN DDL

App Install Ad Link

Brand Awareness

Awareness

via Branch Link

  • Universal Links(通用链接)
  • App Links

Display Ad Link

Reach

Awareness

via Branch Link

  • Universal Links(通用链接)
  • App Links

Display Ad Link

Traffic

Consideration

via Branch Link

  • Universal Links(通用链接)
  • App Links

Display Ad Link

Video View

Consideration

via Branch Link

  • Universal Links(通用链接)
  • App Links

Display Ad Link

Apple Search Ads

广告活动类型

Attribution Type

Deep LInking Support

Branch Link Support

Search Results

via MMP API

Using Campaign Name in Old Framework only

不适用

Search Tab

via MMP API

Using Campaign Name in Old Framework only

不适用

Snap

广告活动类型

Objective

Attribution Type

Deep Linking Support

Branch Link Support

App Install

Consideration

via MMP API

不适用

不适用

Awareness

Awareness

via MMP API

  • Universal Links(通用链接)
  • App Links

App Install Ad Link

Drive Traffic to Website

Consideration

via Branch Link

不适用

Display Ad Link (web-only)

将流量吸引到应用

Consideration

via Branch Link

  • Universal Links(通用链接)
  • App Links

Display Ad Link

参与度

Consideration

via MMP API

不适用

不适用

Video Views

Consideration

via MMP API

  • Universal Links(通用链接)
  • App Links

Display Ad Link (web-only)

App Conversion

Conversions

via MMP API

  • Universal Links(通用链接)
  • App Links

Display Ad Link

Website Conversion

Conversions

via Branch Link

不适用

Display Ad Link (web-only)

Twitter

广告活动类型

目的

Attribution Type

Deep Linking Support

Branch Link Support

App Re-engagement

Conversions

via MMP API

via Branch Link

App Install Ad Link

App Installs

Consideration

via MMP API

via Branch Link

App Install Ad Link

Pre-roll Views

Consideration

via Branch Link

via Branch Link

Display Ad Link

Followers

Consideration

via Branch Link

via Branch Link

Display Ad Link

Engagements

Consideration

via Branch Link

via Branch Link

Display Ad Link

Website Clicks

Consideration

via Branch Link

via Branch Link

Display Ad Link

Video Views

Consideration

via Branch Link

via Branch Link

Display Ad Link

Reach

Awareness

via Branch Link

via Branch Link

Display Ad Link

SAN 集成指南


这个页面对您有帮助吗?