Drive your offline to app use cases using Branch QR Codes.
QR Code Access Required
Access to Branch's QR Code API and SDK requires premium product access. Please reach out to your account manager or https://branch.io/pricing/ to activate.
QR codes (Quick Response codes) are a type of matrix barcode first designed in 1994 for the automotive industry in Japan. While they received some wider adoption initially, it wasn’t until Apple and Android camera apps were able to scan them directly when they started becoming mainstream — first in Asian markets, and within western markets as a result of COVID accelerating this trend.
QR codes leverage existing channels like physical store locations, store receipts, flyers, direct mail campaigns, product packaging, print media, desktop website, and even over-the-top channels, you can use them to reach various user segments to convert them into loyal app users. By using QR codes to reach new users and bring your existing user base into the app, you can unlock greater user LTV, in-app revenue, and hit your app growth goals.
QR Codes Use Cases
- In-Store Signage, Posters, Flyers, etc.
- Purchase Materials (receipts, bags, cups, etc.)
- Physical Mailers
- TV Ads
- Cross Device Engagement:
- Desktop Web to App
- Promotions, Coupons, etc
- In-app Sharing
- User is presented with a QR code.
- User uses their phone's camera to scan the QR code.
- User is routed to the App/Play Store to download the app.
- App install & downstream app events are attributed to QR code.
There are a couple of options for creating QR Codes with Branch. Both have a specific purpose and you can determine which one to use through the Best Practices section.
Static QR Codes via Quick Links
The Branch Dashboard allows you to create Quick Links for a single one-off purpose. Each Branch Quick Link that is created is accompanied by a QR Code that can be downloaded as a JPG or SVG.
1. Log in to your Branch Dashboard
2. Create & Configure a Quick Link
Additional details on creating and configuring your Quick Link can be found here.
3. Download QR Code
4. Print or Place QR code based on use case
Dynamic QR Codes via API or SDK
Premium Access Required
Using the API or SDK method is a Branch Premium product. Please reach out to your account manager or https://branch.io/pricing/ to activate.
Developers knowledgeable with APIs & Web Development are required.
Branch offers an API and an SDK method that can be used by developers to programmatically customize and generate a Branch QR Code.
1. Generate & customize QR code
- Generate QR Code via QR Code API
- Generate QR Code via Branch Web SDK
- Generate QR Code via Branch iOS SDK
- Generate QR Code via Branch Android SDK
- Generate QR Code via Branch Flutter SDK
- Generate QR Code via Branch ReactNative SDK
2. Print or Place QR code based on use case
Changing QR Codes
For QR codes, you can change redirects but note there are certain limitations.
Updating the link data will not affect the QR code design.
It's only if the structure of the URL changes, for example, you change the URL structure from app to web-only. As an example, going from app.example.com/param=here to a web only app.example.com/e/param=here link, that changes the URL.
You do not need to re download the QR Code if you are:
- Updating app redirects on a non-web only Quick Link (i.e., adding link data to send users to a different content in the app)
- Updating web redirects for a web-only Quick Link (i.e., still sending users to web-only, but updating the web URL for the redirect)
When to use which QR Code creation option
Your scale and use case will determine which integration option you should implement for using Branch QR codes.
If you are just looking to use a one-off static QR code then you should create QR Codes via Quick Links.
- A static QR code that goes on your Desktop Website
- A static QR code that will go on direct mail, clothing tags, out-of-home (OOH) signage
If you are looking to use many different QR codes that allow for more robust reporting & analytics or more advanced customization then you should create dynamic QR codes via API or SDK.
- Unique QR codes for different restaurants that promote the app.
- Change the color, logo, etc. of the QR code
- Programmatic QR code generation
Your QR codes' performance will be available in Branch's aggregate and log-level reports. Whether you're looking at metrics on the Branch Dashboard or looking at downstream app performance on your analytics platform, you will be able to filter out campaigns run with your QR codes. Please use the following best practices to get the best out of your reporting and analytics:
- Make sure you are using the appropriate QR code for your use case
- Apply proper analytics labels to your Branch QR Codes
- Confirm that your mobile app is tracking events
Deep Linking from QR Codes
Because these QR codes are essentially Branch Links, they have the same attribution and deep linking capabilities as any others used in channels like sharing, email, etc. To ensure your QR codes are deep linking users into specific in-app content, ensure you have the following set up:
- Branch SDKs are integrated into your app
- Deep-linked routing via Branch Links is set up
- QR codes & Branch Links have deep linking data
You can follow our guide on deep linking here.
Updated 2 months ago