The Branch Universal Ads Analytics Dashboard is made up of two main sections, the high-level graph at the top of the page, and the more granular table breakdown below. Each view lets you filter and compare various different in-app and web events by a set of analytics parameters associated with your Branch ad links. Whenever you create a Branch Ad Link, you'll include a campaign, channel, and a set of tags (and Branch will automatically include a feature and ad partner). These can then be used to filter resulting events in either view.
Branch 将每个发布者每天的所有维度限制为40,000个值。这意味着您最多只能在操作后台 (Dashboard)上看到40,000个独特的广告活动，广告名称等。
如果某个应用尝试为单个维度发送超过40,000个值（例如，~活动）一天之内，那么 Branch 停止追踪这些独特的值。Branch 将其他值组合在一起，并将它们存储在“其他”值之下。
Compare By Limitation
Adding ad partner, country, secondary publisher, and os in the Compare by field will cause an error in loading data into the Events/Performance Table.
At the top of the page, you'll see a menu of options that applies to both the graph and table views. With the Filter Bar, you can apply attributes that will apply to both the graph and table views on this page.
You can apply the following attributes:
|自然||When "Organic" is checked, unattributed data will show (attributed: false). This data is not attributed to any click or impression, and is the same as "organic" or "direct" data.|
|Unique||When "Unique" is checked, these are unique to a user. For example: if 1 user clicks 100 times, it will count as 1. There is no concept of "unique revenue"; "revenue" is always the sum of all purchase events.|
|Dates||This is the date range for your report. By default, the Branch Dashboard will allow you to set the date range for up to 6 months back.|
|广告合作伙伴||Apply the Ad Partner filter to your report to only display data from specific ad partners.|
|操作系统||Apply the OS filter to your report to only display data from specific operating systems.|
|Campaign||Apply the Campaign filter to your report to only display data from specific campaigns|
|筛选项||Add additional filters that you apply to the report.|
|Reset||Reset the report back to a blank template|
The Branch Dashboard allows you to save the state of your report after you've applied changes to your satisfaction. You can name and save your report for future use. This is helpful if you have several report types you use to analyze ads-related performance.
Clicking the Share Button next to the name of your report will generate a shareable link to your report. Anyone with read access to your Branch Dashboard will be able to click the link and be directed to the report you created.
在这里，您可以看到各种应用内事件和 Web Events 起源的直观明细。有关每个事件和筛选器类型的细分，请参见附录。这些事件可以通过其原始广告 campaign 中的各种分析标签进一步筛选。
iOS 14.5 发布后的自然复选框
For Graph View and Table View:
For additional information on changes post iOS 14.5, visit our FAQ Pages
自归因广告平台 (SANs)并不总是支持 Branch 分析中所有可用的维度。使用按尺寸比较时，请参考下表。
|维度||Apple Search Ads||Snap|
|Last Touch Type||不支持||不支持||不支持||不支持||支持|
The Table View lets you see a more granular view of your event data. Here you can filter and compare fields by the same parameters as in the graph view, and see a side-by-side view of your events.
You can use the three-column button on the top right of the table to customize the columns viewable in the table. You can customize your columns even further through the Column Selector. With it you'll be able to have new sections:
- Events: An ordered list of events.
- Metrics: All Branch pre-calculated metrics.
- Ordering: The ordering space for all selected columns including compare-by as well as selected events and metrics with easy drag-and-drop functionality.
Events within each bucket are ordered by the volume received in the past 15 days. The most relevant events for each app will always appear at top of the list. You can also pin your favorite events and metrics to always appear on top.
Note: Any event with zero volume will appear at the bottom irrespective of the event type.
Click to Install & Click to Open
Click to Install %: The percentage of attributed installs divided by clicks. Installs with "last attributed touch type" of value "IMPRESSION" are filtered out. Installs with "platform" of value "DESKTOP_WEB" and "DESKTOP_APP" are also filtered out
Click to Open %: The percentage of attributed opens divided by clicks. Opens with "last attributed touch type" of value "IMPRESSION" are filtered out. Opens with "platform" of value "DESKTOP_WEB" and "DESKTOP_APP" are also filtered out
In the column selector, you can also make your own custom metrics for more insights from your aggregated data. Formulaic calculations between event counts and aggregations are supported. Additionally, you will have access to templated calculations like Average Order Value and Customer Acquisition Cost.
Revenue and Cost
Unique to Branch Universal Ads, the Branch Dashboard will enhance your analytics by adding cost-related parameters to your data. Through Branch's integration with specific ad partners, reports will be populated with the following analytics:
|Revenue||Revenue attributed to your selected filters||Calculating how much money you've gained through commerce events|
|eCPC||cost / clicks||标准化每次点击支出，以了解整个网络或一段时间内的平均点击价格|
|eCPM||cost / (impressions / 1000)||标准化每千次展示的支出，以了解整个网络或一段时间内1000次展示的平均价格|
|Return On Investment (ROI)||(revenue-cost / cost) * 100||得出投资回报率，了解广告支出产生的百分比"利润"|
|Return On Ad Spend (ROAS)||(revenue / cost) * 100||通过了解给定支出单位的收入倍数百分比得出投资回报率|
By default, the Branch Dashboard will generate reports in USD. In order to view revenue and cost in your local currency, please enable the Local Currency setting in your Branch Dashboard's Configuration. Additional details can be found here.
Local currency support in the Branch Dashboard will allow you to analyze marketing spend and revenue in your local currency. Additionally, it will allow for direct cost data comparison with ad partners who report their spending in a currency other than the USD.
With Local Currency enabled, you will gain new analytics tags as dimensions:
|Cost in App Local Currency|
|Revenue in Local Currency|
|eCPA in Local Currency|
|eCPC in Local Currency|
|eCPI in Local Currency|
|eCPM in Local Currency|
- You can export your current table view as a CSV file using the download button on the top right of the table.
图形和表格视图上的 Unique 复选框可让您将报告限制为每位用户每种类型的一个事件。例如，假设某个用户点击了广告链接，然后在该链接的归因窗口中打开了该应用七次。选中 Unique 复选框后，我们会报告其中一个打开，未选中该框，我们会报告所有七个。
When an event is attributed to an ad in a CSV export,
Updated about 1 month ago