尽管安装本身（以及因此促进安装的广告合作伙伴或发布者）是主要的关注指标，但它无法捕获生成安装实际发生的全部情况。通常，在最终安装您的移动 app 之前，用户会受到众多合作伙伴（及其广告）的影响并与之互动。
Simply put, having insight into multi-touch attribution (MTA) offers you a more complete picture of the interactions and events that led up to an install (in contrast to simply measuring the winning impressions, clicks, and installs).
Allowlist & Self-Attribution Networks Only
- Apple Search Ads
- Google Ads
- Google Marketing Platform
NOTE: Branch data privacy (e.g. GDPR) as well as SAN data restrictions still apply.
Please reach out to your Branch team to be added to the allowlist for this feature.
While Branch and other MMPs normally run on a Last Touch Attribution model, you can utilize this feature to get a better picture of the true customer journey by surfacing all touchpoints that led to a conversion.
For example, the user touches three different ad partners, Google, Snapchat, and Facebook (in that order) before converting. With MTA, you can see not only the awarded ad partner, but you can also see Google and Snapchat's touches along with the reason why they were not rewarded attribution for the conversion.
When viewing all SAN touch data - not just attributed SAN touch data - you will receive all of the same fields as other Branch exports, but with the inclusion of the following three fields which specifically identify whether or not the touch was attributed to the SAN or a different ad partner.
Whether or not the SAN was attributed.
When TRUE, it is considered as a winning touch.
When FALSE, is considered as a losing touch.
The attribution provider that was awarded.
When PERSONA, there was a touch that was more recent (likely for a non-SAN)
Updated 11 days ago