创建 App 内分享和推荐链接

共享应用程序中的链接以推动安装并奖励用户共享。Branch 使您可以将各个点连接起来,以查看哪些用户引荐了其他用户,以及哪些共享内容推动了最多的安装次数和再次参与度。

创建 BranchUniversalObject (BUO)

BranchUniversalObjects represent a unique piece of content, such as an article, video, or item for sale. Full code snippets for setting them up can be found here: iOS, Android.

  • Set a unique canonicalIdentifier for each piece of content.
  • canonicalUrl 应反映内容的等效 Web URL

设置链接属性

  • Set redirect url in $desktop_url (mobile users will be sent to the platform-specific app store)
  • feature = “referrals”
  • [可选] 通过设置 OG 标签可自定义链接外观,尽管它们将默认为在以下位置设置的网页中找到的标签 $desktop_url
  • [可选] 在密钥中设置特定的促销代码以奖励被引荐用户

Next, be sure to set the user ID of the referring user in a key such as referringUserID. Then when a user clicks that link and opens the app, you can inspect referringUserID and connect the dots between referring and referred user. This is the fundamental piece required for you to measure which users are referring other users, and to reward them accordingly.

创建 Branch 链接

Lastly, create the shortened Branch link to be shared. Full code snippets on creating short links from Branch Universal Objects can be found here: iOS, Android.

共享驱动转化时,使用 webhooks 进行通知

Customers with access to Branch's Data Feeds product can set up webhooks to be notified of installs and conversions in real time. Our webhook documentation can be found here.

  • 安装过滤(或转化)事件归因于功能=“引荐”
  • The webhook can include the unique promo code and user ID (referringUserID) from the link you set up
  • After validating the promo code and referringUserID, you can reward the referring and/or referred user. You can manage credits in house or use a third-party system.

这个页面对您有帮助吗?
筛选项