Google Marketing Platform
概述
Branch can be used together with Google Marketing Platform app conversion ads, allowing you to track ad-driven app conversion (installs and in-app events) on the Branch dashboard.
Google Marketing Platform
The Google Marketing Platform covers app-to-app attribution on the following properties (web-to-app is not yet supported by the API): Display & Video 360 (Formerly DoubleClick Bid Manager) and Campaign Manager 360 (Formerly DoubleClick Campaign Manager).
Please make sure to use Google Marketing Platform in your Branch dashboard and not Doubleclick which is the legacy integration and does not include server-side attribution responses.
如果可能，我们建议为正在运行广告系列的广告网络同时启用GMP & ，以完全覆盖，因此数据将显示在Branch，广告合作伙伴和GMP中。
通过关联您的 Google Marketing Platform 和 Branch帐户，将启用以下功能：
- Branch SDK 收集的应用转化数据已发送到 Google Marketing Platform 以进行归因。
Read-only可以通过您的 Branch 帐户中的 Google Marketing Platform Ads 访问应用转化数据（而非花费/点击/展示数据）。
先决条件
先决条件
- To track conversions from Google Marketing Platform Ads you should integrate the Branch SDK into your app, and/or if you are using S2S, ensure that advertising ID's are being passed to Branch.
在 Google Marketing Platform 中将 Branch 配置为 App Analytics Partner
在 Branch 中启用集成之前需要
Check with your Google representative for a guide provided by their team to configure Branch as an App Analytics Partner and generate a link ID for the iOS and Android versions of your app.
在 Branch 中启用 Google Marketing Platform
发送应用转化
完成此部分后，Branch 会将应用转化信息发送给 Google，以便将其归因于 Google Marketing Platform Campaign。
-
Navigate to the Partner Management tab and search for Google Marketing Platform.
-
分别为您的 Android/iOS 应用提供 Link IDs 。
- 点击 Save and Enable。
制作 Google Marketing Platform Campaign
Please follow Google's documentation on how to set up a Campaign.
Google Marketing Platform & Branch 之间的数据映射
Branch 将以下数据字段从 Google Marketing Platform 映射到 Branch。
| Google Marketing Platform | Branch 数据 | 可能的值 |
|---|---|---|
| 不适用 | ~advertising_partner_name | “ Google Marketing Platform” |
product_type | ~channel | 此字段报告负责转化的产品 “DBM” 或 “DCM”。 |
creative_id | ~creative_id | 产生广告事件的广告素材广告单元的数字 ID。此值保证是唯一的。当产品为 DBM 时，此字段表示 DBM 广告素材 ID。当产品为 DCM 时，此字段表示 DCM 广告素材 ID。 |
placement_id | ~secondary_publisher | 用户访问网站时，调用广告服务器获取广告内容的展示位置标签的 ID。当用户访问带有DCM 展示位置标签的网站时，DCM 会投放广告。 DCM 会为广告系列中的每个展示位置生成一个唯一的标签。仅当产品为 DCM 时才提供此值。 |
placement_name | ~placement | 用户访问网站时，调用广告服务器获取广告内容的展示位置标签的名称。当用户访问带有DCM 展示位置标签的网站时，DCM 会投放广告。 DCM 会为广告系列中的每个展示位置生成一个唯一的标签。仅当产品为 DCM 时才提供此值。 |
line_item_id | ~ad_id | DBM 中的订单项可用于定位，出价和分配广告素材。这是产生广告事件的订单项的 ID。保证该值在 DBM Universe 中是唯一的。仅当产品为 DBM 时才提供此值 |
line_item_name | ~ad_name | DBM 中产生广告事件的订单项的名称。仅当产品为 DBM 时才提供此值。 |
将事件转发到 Google Marketing Platform
通过 Branch SDK 开始追踪事件后，我们将开始将其发送到 Google Marketing Platform。
Branch 将把应用内事件转发到 Google Marketing Platform 进行 Campaign 优化。此外，Branch 将在 Branch 操作后台 (Dashboard)中接收归因数据以进行丰富的分析。
发送自定义事件
GMP supports up to 10 custom events in the following format: custom, custom_1, custom_2, custom_3, custom_4, custom_5, custom_6, custom_7, custom_8, custom_9
When creating these custom events, you must click the pencil icon in order to create the new event.
| Branch Event Name | Google Marketing Platform 转化类型 |
|---|---|
INSTALL | FIRST_OPEN |
PURCHASE | ECOMMERCE_PURCHASE / IN_APP_PURCHASE |
INITIATE_PURCHASE | CUSTOM |
ADD_TO_CART | ADD_TO_CART |
VIEW_ITEM | VIEW_ITEM |
ADD_PAYMENT_INFO | CUSTOM |
COMPLETE_REGISTRATION | CUSTOM |
SEARCH | VIEW_SEARCH_RESULTS |
ACHIEVE_LEVEL | CUSTOM |
OPEN | SESSION_START |
REINSTALL | REINSTALL_OPEN |
COMPLETE_TUTORIAL | CUSTOM |
ADD_TO_WISHLIST | CUSTOM |
UNLOCK_ACHIEVEMENT | CUSTOM |
SHARE | CUSTOM |
SPEND_CREDITS | CUSTOM |
RATE | CUSTOM |
UPDATE | CUSTOM |
RESERVE | CUSTOM |
LOGIN | CUSTOM |
INVITE | CUSTOM |
In order to track these events, please refer to the v2 Event document for further information.
Updated 2 months ago