Dashboard Reports

Customize, save, and share performance reports of your app through Branch Dashboard reports.

概述

The Branch Dashboard is the best place to view your campaign performance across all of your Branch-integrated channels. Use the data collected through Branch's cross-platform Link Graph to make data driven decisions to improve metrics and user experience.

Available Reports:

  • Summary
  • 广告
  • Journeys(网站向App引流解决方案)
  • 邮箱
  • Quick Link(快速链接)
  • Sources

局限性

Limitation

细节

Max lookback

6 months

Trends Graph

The Trends Graph is a type of view in the Branch Dashboard that allows you to view your campaign performance through robust charts.

The Trends Graph can be customized to show two events compared by a specific attribute.

Filter

Applying filters can help drill down into more specific campaign parameters to better fit the story of your report. Filters uses a set of operators to specify those parameters:

  • equals
  • contains
  • starts with
  • ends with
    The available options you have for filters are based on what is currently available in your Branch data. If you don't see a specific option on your filter, it likely means that the data is not yet there or something went wrong during implementation.

Granularity

Granularity allows you to break down the chart by day, week, or month.

Events/Performance Table

The Events/Performance Table is a type of view in the Branch Dashboard that allows you to view your campaign performance through customizable tables with download capabilities.

Columns

要更改哪些事件和/或指标显示为列:

  1. 在表格 header 的右上角,点击三列键。
  2. 选择您感兴趣的事件和/或指标。
  3. 要重新排列列顺序,请点击列名称右侧的虚线选项卡,然后拖动以重新排列。

Compare By

要修改列的划分维度,请按以下步骤操作:

  1. Click on the Compare by drop-down and select the dimension on which you want the event split.
  2. 要删除维度,请在 Compare by 字段中点击事件旁边的 X

Filter

Applying filters can help drill down into more specific campaign parameters to better fit the story of your report. Filters uses a set of operators to specify those parameters:

  • equals
  • contains
  • starts with
  • ends with
    The available options you have for filters are based on what is currently available in your Branch data. If you don't see a specific option on your filter, it likely means that the data is not yet there or something went wrong during implementation.

Granularity

Granularity allows you to break down the chart by day, week, month, or all time.

Report Previews

If certain conditions are met, you may see a prompt on Events/Performance Tables to Run Full Report. To ensure stable performance and usability, Branch only shows you partial data for your report until you confirm to run the full report. This is also a good opportunity to confirm you have the correct columns/dimensions set.

Report Previews only initiate when the following conditions are met:

Time-Range

Granularity

Preview Data Time Range

> 30 Days

Daily

First 7 Days

> 60 Days

Weekly

First 2 Weeks

> 90 Days

Monthly

First 1 Month

Export CSV

In addition to seeing the report in the Events/Performance Tables, you also have the ability to export the table as a CSV by clicking the download button next to the granularity setting. The CSV you export will abide by the time range you set from the Export CSV modal.

显示/隐藏选项

Both the Trends Graph and the Events/Performance Table include two check boxes to show/hide both Organics and Unique.

自然

当已选 Organic,未归因的数据将显示(归因:否)。此数据不归因于任何点击或展示,并且与 “organic” 或 “direct” 数据相同。默认情况下,Organics 处于隐藏状态。

Unique

选中Unique后,Branch 将采用一种算法来生成在给定时间段内完成事件的唯一用户的近似值。

例如:在选定的时间间隔内,如果1个用户点击100次,则操作后台 (Dashboard) 将仅显示1次唯一点击。

没有“唯一收入”的概念; “收入”始终是所有购买事件的总和。

默认情况下,显示“Unique”。

共享/保存/重置报告

共享页面状态

You can easily share the current state of your report - i.e. including whatever changes you have made to the default view - by clicking on the link button and copying the auto-generated Branch Link. You can then send this link to users who have access to your Branch Dashboard for them to view that report.

保存页面视图

You can also save the current state of your report - i.e. including whatever changes you have made to the default view - by clicking on the flag button, naming the view, and clicking Save.

You can also access your previously saved reports here as well.

重置页面状态

You can reset the state of the report back to its default state at any time, by clicking on the reset button.


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