Summary

概述

The Summary page provides a global overview of your performance across different channels, campaigns, and use cases in the Branch ecosystem. Here, you can quickly view analytics breakdowns for:

  • All Data
  • Journeys(网站向App引流解决方案)
  • Quick Link(快速链接)
  • Universal Ads(全域广告归因)
  • Universal Email(通用电子邮件)
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Report Settings

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Date Range

You can choose the following date ranges for your report:

  • Last 3 Days
  • Last 7 Days
  • Last 14 Days
  • Last 30 Days
  • Last 90 Days
  • Custom...
    • By default, you are only allowed to look back up to 6 months of data.

There are built-in date ranges to choose from or you can have a custom date range selected.

Sharing

You can easily share the Summary page in its current state - i.e including whatever changes you have made to default view - by clicking on the link button and copying the auto-generated Branch Link. Users who have access to your Branch Dashboard will then be able to see the view you've shared.

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Saving

You can also save the Summary page in its current state - i.e including whatever changes you have made to default view - by clicking on the flag button, naming the view, and clicking Save.

您也可以在此处访问以前保存的视图。

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Reseting

您可以随时点击重置键将摘要页面重置为默认状态。

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数据图块

每个数据图块均包含以下信息:

  • 大数字表示当前时间段的指标。
  • 小数字表示上一个时间段的指标。
  • 右箭头指示指标是增加还是减少。

要更改显示的事件:

  1. 对于相应的数据块,点击铅笔图标。
  2. 自定义图块模态中,在 Show 下拉列表中点击。
  3. 显示下拉列表中,选择要用于填充图形的事件。
  4. 点击保存
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可以自定义每个数据图块以显示以下事件之一:

可用的 SHOW Event
  • Installs
  • 浏览量
  • 观看次数
  • Clicks
  • Open
  • Reinstall
  • Web Session Start
  • 网站到应用的重定向
  • 短信已发送
  • Impressions(展示)
  • Journey Dismissals

Summary Charts

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Summary Charts are an easy-to-use way for you to be able to see campaign performance quickly at a high level. It's a great tool to compare multiple data sources to find valuable insights.

Customization

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Show

You can Show 2 values in which your chart will automatically conform to. Here, you'll be able to add helpful at-a-glance metrics like installs, purchases, etc.

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数据限制

事件/指标记录

我们将为每个事件或指标加载前5,000条记录。当查看许多不同的比较依据时,显示的分析中可能会缺少一些小容量记录。特别是,可能会限制按升序排序的数据。

基数保护

Branch 将每个发布者每天的所有维度限制为40,000个值。这意味着您最多只能在操作后台 (Dashboard)上看到40,000个独特的广告活动,广告名称等。

如果某个应用尝试为单个维度发送超过40,000个值(例如,~活动)一天之内,那么 Branch 停止追踪这些独特的值。Branch 将其他值组合在一起,并将它们存储在“其他”值之下。

Compare By

You can add 1 Compare by value to break down your data by a specific dimension.

Filter

You can add 2 Filters to get more granular with the data shown in the Summary Chart. Here you can add specific values for keys like os, ad partner, etc.

Organic/Unique

选中Unique后,Branch 将采用一种算法来生成在给定时间段内完成事件的唯一用户的近似值。

例如:在选定的时间间隔内,如果1个用户点击100次,则操作后台 (Dashboard) 将仅显示1次唯一点击。

没有“唯一收入”的概念; “收入”始终是所有购买事件的总和。

默认情况下,显示“Unique”。

当已选 Organic,未归因的数据将显示(归因:否)。此数据不归因于任何点击或展示,并且与 “organic” 或 “direct” 数据相同。默认情况下,Organics 处于隐藏状态。

Views/Download

By clicking the button in the upper right hand corner of the chart, you have the ability to View in Full Screen or download in one of the following formats:

  • PNG
  • XLS
  • SVG
  • CSV

Events/Performance Table

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For a full guide on customizing the events/performance table, view our guide on Dashboard Reports.


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