概述

当 Branch 测量 conversion（install 或其他事件）时，它确定哪个广告平台或合作伙伴对产生的事件负责，然后将功劳归功于适当的合作伙伴。 Branch 会通过启用回传将这些事件通知合作伙伴，当您启用任何Universal Ads 集成合作伙伴时，回传功能就会打开。

Branch 的回传系统是高度可定制的；为特定事件以及事件的小节设置回传，并按链接数据、用户数据或事件属性进行筛选。

Universal Ads 合作伙伴支持预定义的回传模板，以简化适当的回传 URL 的生成。如果他们需要任何额外信息（例如，特定于事件的 Goal ID），则 Branch 显示空白字段，供您输入自动附加到回传 URL 的信息。

Add Postbacks

Basic postbacks are automatically activated for events like INSTALL and PURCHASE when you enable your ad partner. You can then add additional postbacks, for example, if you wanted to add postbacks for custom events that are specific to your app like Account Created.

要添加回传，您需要：

1. Under Partner Management, select the partner for whom you want to add/edit their postback.
2. Click on the Postback Config tab on said partner’s page.
3. Click the Add New Postback button at the bottom of the screen.
4. A modal will appear with Branch default events, as well as any commerce (reserved events like PURCHASE) or custom events you've set up.
5. 点击保存 。

In some cases, you will also be prompted to enter a Postback URL. This means that Branch does not already have a pre-configured postback template for that partner and you need to provide a valid URL for your partner. You can get this URL from the ad partner.

Disable Postbacks

要禁用当前为广告伙伴启用的任何回传，您需要：

1. Under Partner Management, select the partner for whom you want to disable the postback(s).
2. Click on the Postback Config tab on said partner’s page.
3. Uncheck the box in the Enable column for the postback you want to disable.
4. 点击保存 。

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自动回传清理

分支机构每周运行一次作业，以禁用所有不起作用的回发。在过去7天内始终失败的任何回发-仅引发400/500错误-将被自动禁用。

Delete Postbacks

To delete any postback currently added for an ad partner:

1. UnderPartner Management, select the partner for whom you want to delete postback(s) for.
2. Click on the Postback Config tab on said partner’s page.
3. Click the three dots icon to the right of the postback and click Delete Postback.
4. 点击保存 。

发送所有事件

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隐私提示

As this setting will send All Events - with the name and customer event alias listed in this row, whether attributed to this partner or not - we recommend using caution when/if enabling, especially if you have enabled agencies to access your account.

If you want to send All Events you can enable this setting by checking the box on the All Events column on a per postback basis. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to the ad partner.

重置回传

有时您可能需要重置伙伴的设置。即当一个合作伙伴更新了回传模板或当您在合作伙伴安装过程中进行了错误操作。重置合作伙伴的设置可让您使用正确的信息重新启用合作伙伴集成，以准确地测量和归因转化。

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Reseting

重置合作伙伴设置将：

• 禁用广告伙伴。
• Clear out all of your saved credentials and postbacks that are already set up.
• 将广告伙伴恢复为基本配置。

重置特定伙伴的回传：

1. Click on the Account Settings tab of the partner in question.
2. Click the Reset All Settings button in the right-hand corner.

Allowlist Postback IP Addresses

If you need to allowlist the webhook server IP addresses for security purposes, they are listed below:

• 52.9.159.121/32
• 52.9.176.205/32
• 52.9.188.221/32
• 52.9.188.236/32
• 52.52.143.205
• 52.53.45.79
• 52.8.3.171
• 54.176.26.254