归因窗口

An attribution window is a time period during which eligible conversion events can be claimed. The conversion event can be an App Install, Added to cart, Purchase or any other downstream event.

Setting Attribution windows will let you control the time between a touch (Click or an Impression) and the corresponding downstream event.
Ex: If the Click to Install window is set to 7 days on the dashboard, anytime a user clicked on the ad and decided to download the app within the 7 days, the Ad will be attributed for the Install.
You can also set the time duration for the user to be deep linked along with when an event should be classified as a re-engagement for cohort analysis.

Configure Attribution Windows

  1. Navigate to the Configuration page, and click on the tab.
  2. Here is where you can configure your Attribution Window settings. You can define your window of time for as little as 0.001 of a day or as long as 90 days. Reference the following when configuring:
    • Deep Linking Duration 指设备有资格接收深度链接数据的持续时间。这包括点击Branch链接或通过“Branch Web SDK”调用自动重定向到应用程序的任何人。以分钟为单位。
      • 此设置还涵盖了指纹匹配所允许的最大时间长度。因此,更改此值还将更改允许使用指纹进行归因的时间长度。
    • Click to x refers to events that occur after someone clicks a Branch link. If someone clicks and installs from a link, and comes back 10 days later to purchase (assuming Click to Conversion event window > 10 days), we would count that as a conversion, and it would surface in our dashboard. Measured in days.
    • Impression to x 指的是在某人查看“Branch”展示链接之后发生的事件。以天为单位。
    • Re-engagement Inactivity 定义了两个事件之间的时间间隔,用户必须处于非活动状态才能将后面的事件定义为再次参与。用于再营销的同期群分析,但不用于活动分析。 图像
  3. Click Save when you're done. Once you change an attribution window setting, please allow up to several minutes for the change to persist through our system. New attribution window settings will apply to future attributions only.

Organization View vs. App View vs. Agency View Attribution Window Settings

Your default attribution window settings - as described above - can be applied at the Organization View, App Viewl and Agency View of your account.

每个级别的归因设置可以彼此独立存在,但是您也可以选择从父级别继承(或取消继承)归因窗口设置。

Inheriting Attribution Window Settings from the Organization Level

如果您的帐户包含组织级别,则可以为组织中的每个单个应用选择继承(或不继承)其归因窗口设置。

要访问应用程序级归因窗口设置,请导航至链接设置 ,单击Attribution Windows 标签,然后打开切换开关Inherit attribution windows from your app's parent organization

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从应用程序级别取消继承属性窗口设置

通过为任何给定的广告伙伴启用“广告伙伴归因窗口”,您可以覆盖每个广告伙伴的应用级归因窗口默认值。

要访问广告合作伙伴归因设置,请导航至“ 合作伙伴管理页面,搜索并选择相应的广告合作伙伴,然后点击“归因Windows”标签。

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使用广告合作伙伴归因窗口

启用“使用广告伙伴合作伙伴归因Windows”时,系统会自动加载应用程序级别的默认设置。如果他们需要不同的设置,请与您的广告合作伙伴联系,以确保您输入正确的归因窗口长度。

更新22 天前

归因窗口


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