支持 SKAdNetwork 的广告网络
概述
SKAdNetwork 支持需要广告主和广告平台进行更新
- Advertisers must complete the app setup steps.
- Ad networks can find technical requirements in our partner documentation portal.
由于 SKAdNetworks 支持正在实时演变，当平台确认其对不同归因方法的支持，以下列表将会更新。
注意：以下列表确认了哪些平台将 SKAdNetwork 数据转发到 Branch 以进行 iOS 14 转化。它不会确认谁准备在 SKAN 框架内投放 Universal Ads（全域广告归因）广告活动。我们强烈建议您与各个平台联系，以确认采用率以及 UA 测试。
围墙花园 (Walled Garden) (SAN) 平台
SAN | 广告活动类型 | SKAdNetwork |
|---|---|---|
App 广告活动 |
| |
应用广告活动参与度 |
| |
所有其他广告活动 |
| |
MAI（移动 App 安装） |
| |
AEO（App 事件优化） |
| |
VO（价值优化） |
| |
所有其他广告活动 |
| |
App Installs |
| |
App Re-engagements |
| |
所有其他广告活动 |
| |
Snap | Impressions（展示） |
|
Snap | 向上滑动 |
|
Snap | App Install |
|
Snap | 应用内购买 |
|
Snap | 应用程序添加到购物车 |
|
Snap | 应用注册 |
|
Snap | App Re-engagements |
|
Snap | 所有其他广告活动 |
|
通过 API 将汇总的 SKAN 数据提供给 Branch
不支持 SKAN有关 SKAdNetwork 支持的其他信息
SKAdNetwork Data for Ad Partners
| 参数 | Snap | TikTok | |||
|---|---|---|---|---|---|
| Apple Postback Data | |||||
| Version | ✘ | ✘ | ✔ | ✔ | ✔ |
| 广告平台 ID | ✔ | ✔ | ✔ | ✔ | ✔ |
| Campaign ID | ✘ | ✘ | ✘ | ✔ | ✔ |
| 交易 ID | ✘ | ✘ | ✘ | ✔ | ✔ |
| App ID | ✔ | ✔ | ✔ | ✔ | ✔ |
| Attribution Signature | ✘ | ✘ | ✘ | ✔ | ✔ |
| Redownload | ✘ | ✘ | ✘ | ✔ | ✔ |
| Source 应用 ID | ✘ | ✘ | ✔ | ✔ | ✔ |
| Fidelity Type | ✘ | ✘ | ✔ | ✔ | ✔ |
| Ad Partner Data | |||||
| Campaign ID | ✔ | ✔ | ✔ | ✔ | ✔ |
| Campaign 名称 | ✔ | ✔ | ✔ | ✔ | ✔ |
| Ad Set ID | ✘ | ✘ | ✔ | ✔ | ✔ |
| 广告集名称 | ✘ | ✘ | ✔ | ✔ | ✔ |
| Ad ID | ✘ | ✘ | ✘ | ✘ | ✘ |
| Ad Name | ✘ | ✘ | ✘ | ✘ | ✘ |
| 广告素材 ID | ✘ | ✘ | ✘ | ✘ | ✘ |
| 广告名称 | ✘ | ✘ | ✘ | ✘ | ✘ |
其他平台
The list below contains networks that have begun the SKAdNetwork integration process with Branch, along with selected top networks. If you do not see a network listed here, they have not yet confirmed plans to support SKAN with Branch. Unsupported networks can find technical requirements in our partner documentation portal.
广告平台 | SKAdNetwork 状态 |
|---|---|
3.14 Digital |
|
Aarki |
|
ADCanopus |
|
Adcolony |
|
AdColony Performance Media |
|
AdCorsa |
|
Adikteev |
|
Adperio |
|
AdTheorent |
|
Adtiming |
|
Adupps |
|
Adzealous Media |
|
AdzMedia |
|
Altrooz |
|
Amazon DSP |
|
AMoAd ADNW |
|
appAlgo |
|
Appier |
|
Applift |
|
Applovin |
|
Appnerve |
|
Appnext |
|
Appreciate |
|
Aragon Premium |
|
Bandsintown Amplified |
|
BidMotion |
|
Bing Ads |
|
Bold Screen Media |
|
Cashslide |
|
Cashtree For Indonesia |
|
CAULY |
|
CA Wise |
|
CheetahMail |
|
ClearPier Performance |
|
Clicksmob |
|
Collectcent Digital Media |
|
Creative Clicks |
|
Criteo |
|
Cross Audience |
|
Curate Mobile |
|
DataSeat |
|
Digital Turbine |
|
Discipline Digital |
|
Dreamin |
|
Edge226 |
|
Everflow Technologies |
|
FeedMob |
|
FIVE VIDEO NETWORK |
|
Formenterads |
|
Found |
|
FreakOut |
|
Fuzeclick |
|
Fyber |
|
Gamespipe |
|
Geniee Inc. |
|
Glispa |
|
Gunosy |
|
i-mobile |
|
InMobi |
|
InMobi DSP |
|
Inneractive |
|
IronSource |
|
Jampp |
|
Jun Group |
|
Kayzen |
|
Khing |
|
Koneo Mobile Inc. |
|
Liftoff |
|
LINE Ads Platform - M.T.Burn |
|
LoopMe |
|
MAAS（由 Affle 提供支持） |
|
Maiden Marketing |
|
maio |
|
Manage |
|
Marketcom 技术（Retargeting） |
|
MediaMath |
|
Mediasmart |
|
Minimob |
|
Mobco Media |
|
Mobisummer |
|
Mobligent Media |
|
Mobrain |
|
MobUpps |
|
Moburst |
|
Moca Technology |
|
MOLOCO |
|
Mooko Media |
|
Motive Interactive |
|
Mpire Network |
|
MundoMedia |
|
MyAppFree |
|
myTarget |
|
NativeX |
|
nend |
|
Nswitch |
|
Oplytic |
|
Optimise Media |
|
Partnerize |
|
Perform[cb] |
|
Persona.ly |
|
| |
Playdigo |
|
Qverse GmbH |
|
| |
Remerge |
|
RevX |
|
SHAREit |
|
Smadex |
|
Smart-C |
|
SmartNews Ads |
|
Spyke Media |
|
StartApp |
|
Stroer 移动性能 |
|
SVG Media |
|
Tab Company |
|
Taboola |
|
Tapjoy |
|
TAP ONE |
|
Taptica |
|
The Trade Desk |
|
TikTok 商业版 |
|
TNK Factory |
|
Tradingworks |
|
Unity 广告 |
|
Ventes Avenues |
|
Vungle |
|
Wagawin |
|
WeQ |
|
Xapads Media |
|
XiaoMi Global |
|
XY ADS |
|
Yahoo JAPAN Display |
|
是的 |
|
YouAppi |
|
ZinkAds |
|
Zucks Affiliate |
|
将单个 SKAN 回传转发至 Branch（正在测试中）
将不支持 SKANUpdated 2 months ago