概述
SKAdNetwork 支持需要广告主和广告平台进行更新
由于 SKAdNetworks 支持正在实时演变，当平台确认其对不同归因方法的支持，以下列表将会更新。
注意：以下列表确认了哪些平台将 SKAdNetwork 数据转发到 Branch 以进行 iOS 14 转化。它不会确认谁准备在 SKAN 框架内投放 Universal Ads（全域广告归因）广告活动。我们强烈建议您与各个平台联系，以确认采用率以及 UA 测试。
围墙花园 (Walled Garden) (SAN) 平台
SAN | 广告活动类型 | SKAdNetwork |
|---|---|---|
App 广告活动 |
| |
应用广告活动参与度 |
| |
所有其他广告活动 |
| |
MAI（移动 App 安装） |
| |
AEO（App 事件优化） |
| |
VO（价值优化） |
Note: VO campaigns require a conversion value mapping based on revenue buckets, which will be available through the Branch SDK in Q3, 2021. | |
所有其他广告活动 |
| |
App Installs |
| |
App Re-engagements |
| |
所有其他广告活动 |
| |
Snap | Impressions（展示） |
|
Snap | 向上滑动 |
|
Snap | App Install |
|
Snap | 应用内购买 |
|
Snap | 应用程序添加到购物车 |
|
Snap | 应用注册 |
|
Snap | App Re-engagements |
|
Snap | 所有其他广告活动 |
|
通过 API 将汇总的 SKAN 数据提供给 Branch
不支持 SKAN有关 SKAdNetwork 支持的其他信息
SKAdNetwork Data for Ad Partners
| 参数 | Snap | TikTok | |||
|---|---|---|---|---|---|
| Apple Postback Data | |||||
| Version | ✘ | ✘ | ✔ | ✔ | ✔ |
| 广告平台 ID | ✔ | ✔ | ✔ | ✔ | ✔ |
| Campaign ID | ✘ | ✘ | ✘ | ✘ | ✔ |
| 交易 ID | ✘ | ✘ | ✘ | ✔ | ✔ |
| App ID | ✔ | ✔ | ✔ | ✔ | ✔ |
| Attribution Signature | ✘ | ✘ | ✘ | ✘ | ✔ |
| Redownload | ✘ | ✘ | ✘ | >✔ | ✔ |
| Source 应用 ID | ✘ | ✘ | ✔ | ✔ | ✔ |
| Fidelity Type | ✘ | ✘ | ✔ | ✔ | ✔ |
| Ad Partner Data | |||||
| Campaign ID | ✔ | ✔ | ✔ | ✔ | ✔ |
| Campaign 名称 | ✔ | ✔ | ✔ | ✔ | ✔ |
| Ad Set ID | ✘ | ✘ | ✔ | ✔ | ✔ |
| 广告集名称 | ✘ | ✘ | ✔ | ✔ | ✔ |
| Ad ID | ✘ | ✘ | ✘ | ✘ | ✘ |
| Ad Name | ✘ | ✘ | ✘ | ✘ | ✘ |
| 广告素材 ID | ✘ | ✘ | ✘ | ✘ | ✘ |
| 广告名称 | ✘ | ✘ | ✘ | ✘ | ✘ |
其他平台
以下列表包含已开始与 Branch 进行 SKAdNetwork 集成过程的平台，以及选定的热门平台。如果您在此处未看到平台，则他们尚未确认支持 Branch 的 SKAN 的计划。未受支持的平台可以在我们的合作伙伴文档门户中找到技术要求。
广告平台 | SKAdNetwork 状态 |
|---|---|
3.14 Digital |
|
Aarki |
|
ADCanopus |
|
Adcolony |
|
AdColony Performance Media |
|
AdCorsa |
|
Adikteev |
|
Adperio |
|
AdTheorent |
|
Adtiming |
|
Adupps |
|
Adzealous Media |
|
AdzMedia |
|
Altrooz |
|
Amazon DSP |
|
AMoAd ADNW |
|
appAlgo |
|
Appier |
|
Applift |
|
Applovin |
|
Appnerve |
|
Appnext |
|
Appreciate |
|
Aragon Premium |
|
Bandsintown Amplified |
|
BidMotion |
|
Bing Ads |
|
Bold Screen Media |
|
Cashslide |
|
Cashtree For Indonesia |
|
CAULY |
|
CA Wise |
|
CheetahMail |
|
ClearPier Performance |
|
Clicksmob |
|
Collectcent Digital Media |
|
Creative Clicks |
|
Criteo |
|
Cross Audience |
|
Curate Mobile |
|
DataSeat |
|
Digital Turbine |
|
Discipline Digital |
|
Dreamin |
|
Edge226 |
|
Everflow Technologies |
|
FeedMob |
|
FIVE VIDEO NETWORK |
|
Formenterads |
|
Found |
|
FreakOut |
|
Fuzeclick |
|
Fyber |
|
Gamespipe |
|
Geniee Inc. |
|
Glispa |
|
Gunosy |
|
i-mobile |
|
InMobi |
|
InMobi DSP |
|
Inneractive |
|
IronSource |
|
Jampp |
|
Jun Group |
|
Kayzen |
|
Khing |
|
Koneo Mobile Inc. |
|
Liftoff |
|
LINE Ads Platform - M.T.Burn |
|
LoopMe |
|
MAAS（由 Affle 提供支持） |
|
Maiden Marketing |
|
maio |
|
Manage |
|
Marketcom 技术（Retargeting） |
|
MediaMath |
|
Mediasmart |
|
Minimob |
|
Mobco Media |
|
Mobisummer |
|
Mobligent Media |
|
Mobrain |
|
MobUpps |
|
Moburst |
|
Moca Technology |
|
MOLOCO |
|
Mooko Media |
|
Motive Interactive |
|
Mpire Network |
|
MundoMedia |
|
MyAppFree |
|
myTarget |
|
NativeX |
|
nend |
|
Nswitch |
|
Oplytic |
|
Optimise Media |
|
Partnerize |
|
Perform[cb] |
|
Persona.ly |
|
| |
Playdigo |
|
Qverse GmbH |
|
| |
Remerge |
|
RevX |
|
SHAREit |
|
Smadex |
|
Smart-C |
|
SmartNews Ads |
|
Spyke Media |
|
StartApp |
|
Stroer 移动性能 |
|
SVG Media |
|
Tab Company |
|
Taboola |
|
Tapjoy |
|
TAP ONE |
|
Taptica |
|
The Trade Desk |
|
TikTok 商业版 |
|
TNK Factory |
|
Tradingworks |
|
Unity 广告 |
|
Ventes Avenues |
|
Vungle |
|
Wagawin |
|
WeQ |
|
Xapads Media |
|
XiaoMi Global |
|
XY ADS |
|
Yahoo JAPAN Display |
|
是的 |
|
YouAppi |
|
ZinkAds |
|
Zucks Affiliate |
|
将单个 SKAN 回传转发至 Branch（正在测试中）
将不支持 SKAN
大约一个月前更新