Enable RTB House with Branch to power your mobile attribution.
RTB House Inc. provides digital advertising technology services. The Company delivers digital advertising campaigns to customers who have displayed purchase intent. RTB House serves customers worldwide.
Contact support at RTB House for more information
广告 campaign 类型
In order to enable RTB House, you need to have completed the following:
- Created a Branch Dashboard.
- Enabled Universal Ads for your Branch account.
- Contact your Branch account manager or visit https://branch.io/pricing
- Implemented the Branch SDK into your mobile app (iOS | Android)
- Running campaigns through RTB House.
Enable RTB House
1. Enable RTB House in Branch
In the Branch Dashboard under Ads > Partner Management, find/search for RTB House. If you're already logged into the Branch Dashboard, you can also click here to go there directly.
You'll need to input your Region.
For EMEA, enter emea
For APAC, enter asia
For Americas, enter us
Please reach out to your RTB House Account Manager if you have any questions.
Click the Save & Enable button.
2. Configure Postbacks
Enabling RTB House will automatically enable the following postbacks:
You can configure these postbacks or add more under the Postback Config tab.
Send All Events
Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to RTB House.
Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).
For more in-depth postback configurations, view our guides:
3. Configure Attribution Windows
After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.
Recommended Attribution Windows
|click to session start||90 days|
|click to install||30 days|
|click to conversion event||90 days|
|impression to session start||1 day|
|impression to install||1 day|
|impression to conversion event.||1 day|
4. Create Branch Ad Link
Next, you'll need to create a Branch Ad Link for your RTB House campaigns in order for Branch to properly attribute conversions.
The Branch Ad Link you create will be placed in your RTB House campaign.
5. Verify Data in Branch
After launching your RTB House campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to RTB House. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:
Once applied, data should flow through the Liveview, and you can see the data being sent to RTB House from Branch.
Updated 2 months ago