筛选项

MediaMath

Enable MediaMath with Branch to power your mobile attribution.

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Branch 认证合作伙伴

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概述

Branch is excited to partner with MediaMath as one of our Universal Ads Partners.

合作伙伴功能

Capability细节
公司类型Contact support at MediaMath for more information.
深度链接 APIContact support at MediaMath for more information.
归因Contact support at MediaMath for more information.
广告 campaign 类型Contact support at MediaMath for more information.
广告格式Contact support at MediaMath for more information.
点击类型Contact support at MediaMath for more information.
支持的平台Contact support at MediaMath for more information.
链接包装Contact support at MediaMath for more information.
费用提取支持Contact support at MediaMath for more information.
费用提取类型Contact support at MediaMath for more information.
定价模型Contact support at MediaMath for more information.

先决条件

In order to enable MediaMath, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through MediaMath.

Enable MediaMath

1. Enable MediaMath in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for MediaMath. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

You'll need to input your Mediamath Advertiser ID. Please reach out to your MediaMath Account Manager for details.

Click the Save & Enable button.

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2. Configure Postbacks

Enabling MediaMath will automatically enable the following postback:

  • INSTALL
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You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to MediaMath.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

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For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your MediaMath campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your MediaMath campaign.

5. Verify Data in Branch

After launching your MediaMath campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to MediaMath. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

FilterOperator
广告合作伙伴(3p)equalsa_mediamath

Once applied, data should flow through the Liveview, and you can see the data being sent to MediaMath from Branch.