Liftoff

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Branch 认证合作伙伴

概述

Liftoff is a full-service mobile app marketing platform that uses post-install data to run true CPA-optimized user acquisition and re-engagement campaigns. App install campaigns are optimized to acquire users who engage beyond the install, like booking a hotel, making a purchase, or subscribing to a service.

Liftoff 由拥有30亿个独特移动配置文件，机器学习和预测智能的数据库提供支持，可在整个移动 RTB 生态系统中实现高级定位。Liftoff 总部位于加利福尼亚州红木城，为数百个品牌和应用发行商提供针对每次转化费用优化的移动用户获取 Campaign。

合作伙伴功能

先决条件

In order to enable Liftoff, you need to have completed the following:

1. Created a Branch Dashboard.
2. Enabled Universal Ads for your Branch account.
   • Contact your Branch account manager or visit https://branch.io/pricing
3. Implemented the Branch SDK into your mobile app (iOS | Android)
   • 追踪事件
4. Running campaigns through Liftoff.

Enable Liftoff

1. Enable Liftoff in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for Liftoff. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling Liftoff will automatically enable the following postbacks:

• INSTALL
• OPEN
• PURCHASE
• ADD_TO_CART
• VIEW_CART
• VIEW_ITEM
• VIEW_ITEMS
• INITIATE_PURCHASE

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Liftoff.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

• Basic Postback Configuration
• Advanced Postback Configuration
• 推荐 测试回传

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Liftoff campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your Liftoff campaign.

5. Verify Data in Branch

After launching your Liftoff campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Liftoff. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

Once applied, data should flow through the Liveview, and you can see the data being sent to Liftoff from Branch.