筛选项

Iconpeak

Enable IconPeak with Branch to power your mobile attribution.

👍

Branch 认证合作伙伴

1328

概述

IconPeak is the extension of your user acquisition team. We combine proprietary technology, expertise, and data to help agencies, brands, and app developers win in today's attention economy. We activate your global audiences by utilizing the best of our state-of-the-art DSP and in-house machine-learning technology.

SmartIcon:我们专有的 AI 技术使用实时的安装后数据,不仅可以测量 KPI 和优化流量传送,还可以为您的应用推荐流量合适的来源。

RTB DSP:我们会计算出实时的购买决策,并收集有关用户行为的见解,以不断优化性能。我们为发行商,受众群体提供透明性,并通过高级广告资源将您的预算投资于实际人群。

合作伙伴功能

Capability

细节

公司类型

Contact support at IconPeak for more information

深度链接 API

支持

归因

  • 点击型归因

广告 campaign 类型

  • Acquisition Campaigns

广告格式

有关更多信息,请联系 IconPeak 的技术支持。

点击类型

  • 服务器端点击

支持的平台

  • iOS
  • Android
  • Windows

链接包装

不支持

费用提取支持

支持

费用提取类型

  • Click/Impression tracking link

定价模型

  • CPI

先决条件

In order to enable IconPeak, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through IconPeak.

Enable IconPeak

1. Enable IconPeak in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for IconPeak. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

Click the Save & Enable button.

2. Configure Postbacks

Enabling IconPeak will automatically enable the following postbacks:

  • INSTALL

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to IconPeak.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your IconPeak campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your IconPeak campaign.

5. Verify Data in Branch

After launching your IconPeak campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to IconPeak. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

FilterOperator
广告合作伙伴(3p)equalsa_iconpeak

Once applied, data should flow through the Liveview, and you can see the data being sent to IconPeak from Branch.