CleverTap

概述

Clevertap personalization links with with the following ESPs:

1. 亚马逊 SES
2. Mailgun
3. Mandrill
4. 森格

Use the corresponding guides below to set up CleverTap with your ESP.

它是如何工作的？

1. User clicks on a link in an email from their mobile mail client (Gmail, Apple Mail, etc.)
2. If the user has the app installed and the link has a corresponding screen in the app, the app will open and deep link the user to the right content.
   • Ex. Product detail page, category shopping page, etc.
3. If the user does not have the app installed or the link only corresponds to a screen on the web, the user is routed to the website using their default mobile web browser.
   • Ex. Unsubscribe link, privacy policy, etc.
4. Obtained or set up your Braze click tracking domain (CTD). Reach out to your Braze account manager for assistance on this.

先决条件

📘

Required Roles

Branch's Universal Email requires the following roles involved in order to enable:

• Developers
• CRM/Email Team
• Braze Account Manager / Support Team

In order to enable Braze + Mailjet, you need to have completed the following:

1. Admin access to your Branch Dashboard.
2. Enabled Universal Email for your Branch account.
   • Contact your Branch account manager or visit https://branch.io/pricing
3. Implemented the Branch SDK into your mobile app (iOS | Android)
   • Set Up Deep Link Routing. How your mobile app routes to in-app content will determine how you will create and tag your Branch Links.
     • Build custom routing inside the routing callback
     • Let Branch use your existing deep link routing
   • 追踪事件

Enable and Configure CleverTap

Enable CleverTap

❗️

COMPLETE THE UNIVERSAL EMAIL INTEGRATION GUIDE

Before you can start sending Branch Links in your emails with Clevertap, you must complete the standard Universal Email Integration Guide.

Configure CleverTap

1. 设置链接行为

一旦完成了 ESP 配置，就可以开始将 CleverTap 链接添加到电子邮件正文中。

With your ESP make sure to add the URL parameter $follow_redirect=true to every CleverTap link in the email body. This will indicate to Branch that this link is a CleverTap link. As soon as Branch detects this parameter Branch backend will follow the Clevertap link, receive personalization data from their servers, and send it to the mobile App/Web.

2. 禁用 HTML 清理

CleverTap uses an HTML editor for creating email bodies. It has been observed that CleverTap editors
scrape our deep link parameter such as universal=”true” or deeplink=”true” from the URL which causes the deep links to fail.

通过禁用 Clevertap 的 HTML 清理功能，不会从链接中删除上述参数。

在开始广告活动之前，请与您的 CleverTap 客户经理联系，并请他们禁用 HTML 清理功能。通常需要 3 - 4 个工作日才能将其关闭。请据此计划。

3. 通过电子邮件编辑器发送深度链接

您可以使用拖放编辑器中可用的 HTML 和自定义 HTML（动态内容）元素在电子邮件中形成和嵌入深度链接。

Add Branch Links to your Emails

CleverTap 个性化链接可与以下 ESP 配合使用：

亚马逊 SES

1. 创建标记链接

在开始设置电子邮件广告活动之前，您需要确定希望用户体验的流程，并相应地标记您的电子邮件链接。

使用以下标记可使链接正常运行：

• Deep linking users to in-app content: add $deep_link=true to your links as a query parameter
• Linking users to web-only content: add $web_only=true to your links as a query parameter

2. 配置 Clevertap

Please follow all of the Configure Clevertap steps to ensure everything is working properly before you go live.

Mailgun

1. 创建标记链接

在开始设置电子邮件广告活动之前，您需要确定希望用户体验的流程，并相应地标记您的电子邮件链接。

使用以下标记可使链接正常运行：

• Deep linking users to in-app content: add deeplink="true" to the HTML
• 将用户链接到 web-only 内容：无需添加任何内容

2. 配置 Clevertap

Please follow all of the Configure Clevertap steps to ensure everything is working properly before you go live.

Mandrill

1. 创建标记链接

在开始设置电子邮件广告活动之前，您需要确定希望用户体验的流程，并相应地标记您的电子邮件链接。

使用以下标记可使链接正常运行：

• Deep linking users to in-app content: add $deep_link=true to your links as a query parameter
• Linking users to web-only content: add $web_only=true to your links as a query parameter

2. 配置 Clevertap

Please follow all of the Configure Clevertap steps to ensure everything is working properly before you go live.

森格

1. 创建标记链接

在开始设置电子邮件广告活动之前，您需要确定希望用户体验的流程，并相应地标记您的电子邮件链接。

使用以下标记可使链接正常运行：

• Deep linking users to in-app content: add universal="true" to the HTML
• 将用户链接到 web-only 内容：无需添加任何内容

2. 配置 Clevertap

Please follow all of the Configure Clevertap steps to ensure everything is working properly before you go live.

**Analytics on the Branch Dashboard**

To see how the email campaigns have performed and break it down into campaigns, it is very essential to tag your email links with the ~campaign tag. If your team uses UTM tags, Branch will also ingest the UTM_campaign tag. This will help dedupe the numbers and hence see the downstream events. You can add the campaign tag in any comparisons and filters in any Dashboard views.