AppNext
Enable AppNext with Branch to power your mobile attribution.
Branch 认证合作伙伴

概述
Appnext is a leading mobile discovery platform helping millions of users experience apps at the right moments throughout the day. Every day over 700M users worldwide are interacting with Appnext-powered app recommendations tailored to their preferences, daily habits, and unique real-life context.
自2012年以来,Appnext 一直领先于移动广告和应用内广告,它扰乱了移动行业,允许应用营销人员抓住独特的上下文用户时刻,以发现并再次使用他们的应用。我们为能够提供更好,更高效的方式来体验智能设备而感到自豪,这可以帮助数千家移动业务增长,获利并塑造移动的未来。”
合作伙伴功能
Capability | 细节 |
---|---|
公司类型 | 请联系 AppNext 的技术支持以获取更多信息。 |
深度链接 API | 支持 |
归因 |
|
广告 campaign 类型 |
|
广告格式 | 请联系 AppNext 的技术支持以获取更多信息。 |
点击类型 |
|
支持的平台 |
|
链接包装 | 不支持 |
费用提取支持 | 不支持 |
费用提取类型 | 不适用 |
定价模型 |
|
先决条件
In order to enable AppNext, you need to have completed the following:
- Created a Branch Dashboard.
- Enabled Universal Ads for your Branch account.
- Contact your Branch account manager or visit https://branch.io/pricing
- Implemented the Branch SDK into your mobile app (iOS | Android)
- Running campaigns through AppNext.
Enable AppNext
1. Enable AppNext in Branch
In the Branch Dashboard under Ads > Partner Management, find/search for AppNext. If you're already logged into the Branch Dashboard, you can also click here to go there directly.
Click the Save & Enable button.
2. Configure Postbacks
Enabling AppNext will automatically enable the following postbacks:
- INSTALL
You can configure these postbacks or add more under the Postback Config tab.
Send All Events
Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to AppNext.
Adding Postbacks
Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).
For more in-depth postback configurations, view our guides:
3. Configure Attribution Windows
After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.
Recommended Attribution Windows
Attribution Type | Window |
---|---|
click to session start | 90 days |
click to install | 30 days |
click to conversion event | 90 days |
impression to session start | 1 day |
impression to install | 1 day |
impression to conversion event. | 1 day |
4. Create Branch Ad Link
Next, you'll need to create a Branch Ad Link for your AppNext campaigns in order for Branch to properly attribute conversions.
The Branch Ad Link you create will be placed in your AppNext campaign.
5. Verify Data in Branch
After launching your AppNext campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to AppNext. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:
Filter | Operator | 值 |
---|---|---|
广告合作伙伴(3p) | equals | a_appnext |
Once applied, data should flow through the Liveview, and you can see the data being sent to AppNext from Branch.
Updated 7 days ago